January 17, 2014
Posted By: Marc

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Annual reports are seeing a resurgence amongst a number of savvy consumer brands. Once only the domain of publicly traded companies and non-profits, annual reports began with humble roots to fulfill a fiduciary responsibility with shareholders and to file with the S.E.C. Typically, these reports were single-color, and had little to no design. During the 1950s, many large corporations turned this yearly obligation into lavish glossy catalogs, affording them an opportunity to tell rich stories of achievements to their most ardent supporters.

Annuals typically follow a “reverse mullet” convention of “party in the front” via photography and interesting production techniques, with “business in the back” where financial data was relegated. Many famous graphic designers throughout the 20th century created notable reports such as Paul Rand for Westinghouse and Bradbury Thompson for Westvaco. Some reports were ostentatious, others were profound. This trend grew well into the 1990s until Microsoft sounded the death knell by having their annuals available online, setting a steep downward trend in printed annual reports’ significance.

Then, in 2005, something interesting happened.

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January 8, 2014
Posted By: Sheri

2014 strategic brand development

The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to be true. It is now our collective job to get out there and capitalize on the reemergence of commerce. Do you have a plan to convert more business in 2014?

We’ve been working with many of our clients on setting that plan. Here’s six of the most common strategies we’ve found on the “To Do” list for 2014.

1. Create a targeted direct mail piece
Everyone got the memo that print is dead and guess what—now our inboxes are jammed full, and our mailboxes are sleepy. We see this as a great opportunity to make some noise! Create something exciting, memorable — heck, even beautiful — for recipients to open! Who doesn’t enjoy receiving a nice card in the mail? You’ll be surprised how many recipients will tell you later that your mailer is still out on display, keeping you top of mind. Read more

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