Year: 2014

GCI Article: A Well-Targeted Market

GCI Article: A Well-Targeted Market

GCI Beauty Magazine asked MSLK to demonstrate how creating distinct audience profiles can inspire a unique beauty brand. We've found that clear profiles are invaluable tools for the success of any...
Evolve Symposium—My Commitment to the Business of Graphic Design

Evolve Symposium—My Commitment to the Business of Graphic Design

When Marc and I first started MSLK back in 1998, I was armed and ready with lots of training as graphic designer. However, like almost every other design business owner...
Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work

Marc Levitt Interviewed on HuffingTon Post Live About the Power of “Invisible” Work

  MSLK's Creative Director and Principal, Marc S Levitt was invited to speak on HuffPo Live about what inspires graphic designers to strive for greatness in what is basically an...
Beauty Online: Content First, Technology Second

Beauty Online: Content First, Technology Second

GCI beauty magazine asked MSLK to share our perspective on online marketing. Our perspective is although technology is essential for developing a strong website, engaging content and user experience is far...
MSLK Honored in the 18th Annual Webby Awards

MSLK Honored in the 18th Annual Webby Awards

For Immediate Press Release: Long Island City, NY — April 10, 2014 MSLK announced today that their website design for premiere artist representative agency Friend + Johnson has been honored...
Coming Soon: David Zweig’s Latest Book, <em>Invisibles</em>

Coming Soon: David Zweig’s Latest Book, Invisibles

We are pleased to announce the June 12th release of colleague, friend, and sometime-collaborator, David Zweig's book, Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion. (In an...
GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process

GCI Article: Targeted Design Directions to Help Guide the Graphic Design Process

 GCI beauty magazine asked MSLK to share our unique process of establishing strategies for Target Design Directions in their March 2014 issue, “Integrating Packaging and Ingredients” These strategies guide the design exploration turning subjective creative...
Rethinking Responsive Web Design

Rethinking Responsive Web Design

Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren't familiar, the phrase...
Content First, Technology Second Online

Content First, Technology Second Online

Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Easton Architects: 360° Branding

Easton Architects: 360° Branding

    https://vimeo.com/97148555 Easton Architects is a leader in historic building preservation, helping educational, public and cultural institutions plan, restore and reuse their buildings for the future. Their new brand...