December 18, 2013
Posted By: Marc

mslk-Choose-Better-Products-5For anyone who has followed our eco-art installations over the years, you know that public health and environmental awareness has been a big concern for MSLK. This past summer, we created “Choose Better Projects” a project designed to raise awareness about a seemingly benign substance, triclosan, which is used in a variety of household products. Triclosan (or its chemically-similar cousin Triclocarban) is marketed as an anti-bacterial agent, and is the main active ingredient in all antibacterial soap. The effectiveness of Triclosan to actually kill harmful bacteria has been called into question. No one is sure if it’s even as effective as washing your hands with regular soap. Far worse than the possibility that this may not even perform as it was intended, very strong evidence suggests that it can cause direct harm to humans, and indirect harm to the environment.

This week the FDA announced that it is proposing a new rule to force manufacturers to prove that their products are safe as well as effective. This is a huge step that we fully applaud! The risks far outweigh to benefits to ignore a healthy debate. For more information, you can read here:

NY Times

NBC News

CNN

December 7, 2013
Posted By: Sheri

MSLK-Brand Archiitecture Article

A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs.  GCI beauty magazine asked us to explore how Brand Architecture is relevant to large and small brands in their November 2013 issue, “Your Brand is Our Business”.  A recap of this article is below.

The term “Brand Architecture” has variety of meanings and uses. However, the core purpose is universal. Brand Architecture is the relationship between brands, product lines, and products themselves in a company’s portfolio.

If you are aware that Ralph Lauren has several brands, such as Ralph Lauren Collection, Ralph, Polo by Ralph Lauren, etc. you have seen brand architecture in action. This form of brand and product organization is often referred to as a “branded house”. It also goes by many other names and has a few subsets, including Monolithic, Endorsed Brand, Family Brand, or Umbrella Brand. Regardless of what you call it, the name or equity of the company is leveraged again and again across every product or line extension it creates. Read more

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