August 1, 2013
Posted By: Sheri

Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, helps brands best achieve their goals. GCI beauty magazine asked us to codify our thoughts on Best Practices for Existing Brands in their July 2013 issue, “Recharging Brands”.  A recap of this article is below.

Change is necessary and inevitable in today’s fast-paced market. In addition to new competition entering the market, existing brands are constantly extending their overall product line and positioning, launching new products to keep up with retailer and consumer demands. Read more

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