March 4, 2013
Posted By: Ryan

We’ve been working on a 360° rebranding project for Prucheek, a line of cheeky greeting cards for people of color. Prucheek came to MSLK with great ideas and potential, but their products had not been well-executed. We went into the project with two goals:

1. Breathe new life into the brand and give it the distinctive voice it deserves.

2. Increase the quality of the design and production to a competitive level.

This is one of those truly great before and after stories. Since designing the first set of cards, we’ve gone on to create a responsive e-commerce site, sales catalog, and trade ads. We’re currently working on a trade-booth design for the National Stationery Show in May. Read more to see project imagery and gain deeper insight into our process. Read more