February 14, 2013
Posted By: Sheri

There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe this is what secures a start-up’s success. GCI beauty magazine asked us to codify our thoughts on the Beauty of Strategy in their January 2013 issue, “Map Your Success”. A recap of this article is below.

Statistics provided by the U.S. Small Business Administration* indicate that 50% of start-up brands will not survive their first five years of business. There are many factors contributing to this failure rate, and one of them most definitely is certainly insufficient capital. To combat this, start-ups need to define a clear brand strategy for differentiating themselves in the market. This crucial element of planning is what separates the 50% of successes from the rest of the pack.

Read more

February 4, 2013
Posted By: Ryan

MSLK just launched a robust new website for artist reps, Friend + Johnson. We re-thought their entire online presence from the ground up to better connect with a younger generation of art directors. Read more to learn about our four step process in detail. Read more