Year: 2013

Triclosan Now Under Investigation by the FDA

Triclosan Now Under Investigation by the FDA

For anyone who has followed our eco-art installations over the years, you know that public health and environmental awareness has been a big concern for MSLK. This past summer, we...
GCI Article: The Strength of Brand Architecture

GCI Article: The Strength of Brand Architecture

A clear understanding of how each of your products relate to each other, helps customers navigate your product line to finding the product to fit their needs.  GCI beauty magazine...
MSLK’s 2663 Urban tumbleweeds Featured in New Phaidon Book: Wild Art

MSLK’s 2663 Urban tumbleweeds Featured in New Phaidon Book: Wild Art

We are honored, flattered and humbled to be featured in the new Phaidon book, Wild Art. Our eco-art installation, Urban Tumbleweeds, is included in the section titled, "Wasting Away". Jeremy Mayer...
GCI Article: Recharging Existing Brands

GCI Article: Recharging Existing Brands

Recharging an existing brand comes with unique opportunities and challenges. We believe that turning the subjective creative process into an objective one, helps brands best achieve their goals. GCI beauty magazine asked us...
Jumpstart Your Fan-Base with Disruptive Marketing

Jumpstart Your Fan-Base with Disruptive Marketing

Looking to launch a product or service into the market? Searching for a way to get exposed or ignite a conversation? Disruptive marketing is a great way to turn strangersinto...
Figment 360° Branding Video

Figment 360° Branding Video

    http://vimeo.com/68638974 MSLK just launched our newest 360° branding case study video that shows how we rebranded Figment, an international participatory arts festival. Discover how we unified a 15-person...
Visual Brand Audits Help Organizations Gain Perspective

Visual Brand Audits Help Organizations Gain Perspective

A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize...
MSLK Launches New Site for Spark Design Professionals

MSLK Launches New Site for Spark Design Professionals

We recently launched a newly designed website for Spark Design Professionals, a non-profit organization co-founded in 2002 by MSLK's partners, Sheri and Marc. The new site is truly the hub of activity...
New MSLK Urban Intervention- Choose Better Products

New MSLK Urban Intervention- Choose Better Products

MSLK's newest urban intervention, Choose Better Products, was at the Figment art festival this past weekend. Large graphic spills containing hand-painted illustrative typography challenge viewers to think twice about the...
Upcoming MSLK Talks You Won’t Want to Miss

Upcoming MSLK Talks You Won’t Want to Miss

Here's a few upcoming MSLK events/presentations that may be of interest to you: Strategies to Revitalizing your Brand as you Grow Sheri joins industry veterans, Kara Langan, VP Global Skincare...