November 12, 2012
Posted By: MSLK

 

Challenges
Launched in 2008, the existing packaging sought to convey Wigwam as an all-American, family-owned brand with offerings for everyone: from the weekend warrior to the Olympic athlete. Despite an initial success, a slew of competitors entered the market recently with hard-hitting technology messages, causing Wigwam’s packaging to no longer stand out as they had once done so well. Wigwam again chose MSLK because of our deep understanding of the product line, their challenges, and our ability to help unearth deeper core issues with the brand.

Read more

November 8, 2012
Posted By: Marc

Strong branding helps carve out a distinctive voice in today’s noisy landscape that is filled with emails, social media, and traditional marketing. No longer limited to companies creating products — good branding is needed by individuals providing services, too —a point understood by today’s savvy creative professional who knows that doing great work is no longer enough to get them noticed.

For over 14 years, MSLK has worked with countless talented creatives: artists, photographers and forward-thinking artist representatives. We’ve  helped them focus their messaging promoting their services to create distinctive, memorable identities, which connect directly their audience. Making sure that these brands look great across varied media has been carefully considered, too — and it’s the reason we are trusted to oversee all aspects of a brand.

We’re now showcasing some of our best examples of the work we’ve done for creative services into in a short, entertaining video reel. Enjoy, and get inspired!

FEATURED CASE STUDIES