September 20, 2012
Posted By: Marc

When curly-hair experts Ouidad needed a fresh approach for a new line of signature hair treatments, MSLK was called in to create an attention-grabbing design. Exclusively sold in Sephora, our design focused on highlighting each product’s unique ingredient, pairing it with a bright color. The goal was to recast the brand in a more chic and sophisticated light, giving the line a distinct voice.

From the buzz generated on all the beauty blogs in the 1st week alone, it’s off to a great start.

 

September 18, 2012
Posted By: MSLK


MSLK’s eco-art installation, Watershed, and our environmental business commitment have both been featured in The Design Activist’s Handbook, by Noah Scalin and Michelle Taute. We are honored to be included alongside such luminaries as James Victore, Steven Heller, and Milton Glaser. The book not only contains inspiring case-studies, but illustrates strategies for incorporating activist projects and thinking into a sound design practice. It’s a great guide for designers wanting to create socially-conscious work. Read more

September 12, 2012
Posted By: MSLK

MSLK-Quidad Salon Series-packaging

Challenges
Curly haircare brand Ouidad needed new packaging to be developed for their signature line of hair treatments. Exclusively sold in Sephora, each treatment is based on an innovative Salon formula, hand-crafted by expert stylists.

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