June 13, 2012
Posted By: Sheri

Statistically, 80 percent of start-up beauty brands do not survive their first two years of business.* There are many factors contributing to this failure rate. One of them is certainly due to money. Simply put, it costs a lot to start a beauty brand — from the cost of development and formulations, to the long development lead time and the manufacturing minimums required.

It is easy to understand why it is essential to develop a brand with specific targeted goals in mind. When one considers the large costs that lay ahead in brand development alone, the cost of creating a targeted strategy is relatively minimal. Yet, so often, this crucial planning step is forgotten!

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