December 14, 2012
Posted By: Ryan


Yesterday afternoon, MSLK broadcasted our fourth webinar for marketing professionals, Talking Tech: Proven Marketing Strategies for Apparel & Beauty. In this presentation, we draw upon a wide range of best-practice examples for showcasing innovative technologies, construction techniques and/or formulations. You will walk away empowered with methods to clearly convey your point-of-difference in the crowded consumer landscape.

In case you missed our presentation, a recording is presented here for your convenience.

December 1, 2012
Posted By: MSLK

MSLK-Justified-Logo

The AIGA is the oldest and largest professional organization for design whose design competitions have always been well-regarded. Recently, they needed to reclaim their relevancy amongst a slew of newer competitions, diluting the AIGA’s efforts. In an effort to emphasize design thinking and strategy, they sought to merge all of their design competitions into one, which would recognize visual design solutions as well as written case studies. Our directive was to position this recognition with the gravitas that it truly deserved.

 

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November 12, 2012
Posted By: MSLK

 

Challenges
Launched in 2008, the existing packaging sought to convey Wigwam as an all-American, family-owned brand with offerings for everyone: from the weekend warrior to the Olympic athlete. Despite an initial success, a slew of competitors entered the market recently with hard-hitting technology messages, causing Wigwam’s packaging to no longer stand out as they had once done so well. Wigwam again chose MSLK because of our deep understanding of the product line, their challenges, and our ability to help unearth deeper core issues with the brand.

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November 8, 2012
Posted By: Marc

Strong branding helps carve out a distinctive voice in today’s noisy landscape that is filled with emails, social media, and traditional marketing. No longer limited to companies creating products — good branding is needed by individuals providing services, too —a point understood by today’s savvy creative professional who knows that doing great work is no longer enough to get them noticed.

For over 14 years, MSLK has worked with countless talented creatives: artists, photographers and forward-thinking artist representatives. We’ve  helped them focus their messaging promoting their services to create distinctive, memorable identities, which connect directly their audience. Making sure that these brands look great across varied media has been carefully considered, too — and it’s the reason we are trusted to oversee all aspects of a brand.

We’re now showcasing some of our best examples of the work we’ve done for creative services into in a short, entertaining video reel. Enjoy, and get inspired!

October 31, 2012
Posted By: Marc


Bigger! Stronger! New Colors! Selling the things you can clearly see is easy: just show it. However, showing what lies beneath — new technologies, construction techniques, formulations — isn’t always that easy. These hidden stories are crucial ones for brands to tell, and are often the difference between consumers choosing your product over someone else’s.

So how does one sell what can’t been seen? What are the best practices for conveying your point-of-differences within a crowded consumer landscape?

If these challenges are relevant to your business, please join MSLK Creative Director Marc S Levitt for 30 minute our FREE webinar on December 12th, 2012 at 12:00 PM EST. During our presentation we’ll explore the most effective strategies apparel and beauty brands can use to tell these hidden technology stories.

Talking Tech: Proven Marketing Strategies For Apparel & Beauty Brands
Wednesday December 12th, 2012
12:00-12:30 PM EST

Can’t make it to the live event? No problem! Register and we’ll send you a link to the recording.
Register for FREE here!

 

October 22, 2012
Posted By: Marc

 

Last week we were delighted once again to be a part of the Annual Teen Design Fair produced by the Cooper Hewitt, National Design Museum, featuring keynote speaker Tim Gunn. Every year teens from all around NYC are invited to learn about careers from over thirty professionals working in the fields of fashion, industrial, multi-media and graphic design as well as architecture. This was our fifth year taking part of this amazing event, allowing us to meet the future stars of our profession, while we offer advice we’ve learned over the course of our profession.

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October 18, 2012
Posted By: Ryan

Every year, the Albert Einstein College of Medicine invites alumni to celebrate their reunion and reengage with the campus community. Einstein’s Alumni Relations directors came to MSLK looking to reinvigorate these event materials from top to bottom.

We delivered with a bold, flexible visual system that strikes the balance between fun and sophistication. The design is based on one big idea— the molecule— a perfect metaphor because it references science while also speaking to the bonds formed between Alumni and their connection to the campus itself. Our molecules form dynamic structures containing imagery with a heavy emphasis on vintage photos from past yearbooks.

Alumni reactions to the visuals were overwhelmingly positive. Many remarked how well the on-site graphics transformed an otherwise unremarkable hotel conference room into a nostalgic trip back in time.

October 17, 2012
Posted By: Sheri

This month marks the beginning of MSLK’s 14th year of doing business. When I think about all the things that have happened during that time, I’m astounded. We’ve watched the rise of the internet and the burst of the .com bubble — and NYC rebuild itself from the darkest days of 9/11.  We’ve witnessed Apple simultaneously demonstrate the power design can bring to a brand while also making the tools used to create design accessible to anyone. We transitioned from Quark to InDesign. The humble telephone has morphed into an invaluable tool giving us real-time updates of everything imaginable, ensuring work never stops. We reveled in the transformation Flash brought to online experiences, and continue to transition as Steve Jobs’s personal vendetta brings Flash to its knees. Depending on who you ask, we’ve weathered at-least two recessions and watched the boom of design on a global scale. Read more

October 4, 2012
Posted By: Ryan

Illuminode exists at the intersection of light, technology and fashion. They create wearable LEDs whose color and rhythm are triggered by social interactions— an astounding futuristic product, which required an innovative identity.

At the core of their new identity is a color palette of black paired with fluorescent colors, referencing glowing LEDs at night. A bold, tech-inspired logo was developed and printed on fluorescent stickers, giving Illuminode the flexibility to leave their custom mark on anything they choose. On the business cards, the stickers are applied to black paper foil-stamped with their information. The logo acts as a beacon in the darkness, contrasting with the type, which changes in appearance as light hits the card in different ways.

The unique combination of our bold graphics and unexpected choice of materials does justice to the brand, allowing Illuminode to make lasting impressions with their customers. Read more

September 20, 2012
Posted By: Marc

When curly-hair experts Ouidad needed a fresh approach for a new line of signature hair treatments, MSLK was called in to create an attention-grabbing design. Exclusively sold in Sephora, our design focused on highlighting each product’s unique ingredient, pairing it with a bright color. The goal was to recast the brand in a more chic and sophisticated light, giving the line a distinct voice.

From the buzz generated on all the beauty blogs in the 1st week alone, it’s off to a great start.

 

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