reactions

Established artist agency Friend + Johnson is currently running an exciting MSLK designed campaign—the “Out to Lunch” Napkin Sketch Sweepstakes. What do you doodle when you daydream? Take one or more of your musings and put it on a napkin using whatever tools you wish–draw, paint, collage, fold; anything goes! Five randomly drawn winners will receive a free lunch valued at $100 at a restaurant of their choice! Visit the the F+J blog for instructions, official rules, and inspiration.
Read More

Can retailers generate more sales by utilizing mobile devices and social media? In a recent interview with Footwear Insight I was asked my opinion of how footwear retailers can and should be putting these tools to work. The truth is many  brands see e-commerce and social media tools as a way of growing their business online. However, we see it as more than that. As the article states customers are surfing the internet on their mobile devices more than ever. Optimizing your website and social tools to capture users who are on mobile devices can also draw more customers into your brick and mortar locations as well.

Read More

We are happy honored, and humbled to receive word that MSLK won two out of the nine awards in the AIGA’s Making The Case competition! More than “just another beauty pageant” this competition emphasizes substance over style.

In their own words:

You know from experience that good design is effective design. But how do you prove it? Through case studies, this competition provides an opportunity for design firms to show not just what they make, but how they think. “Making the Case” recognizes narratives that demonstrate the value of design in a clear, compelling and accessible way. A discerning and qualified jury will identify submissions that serve as an effective tool to explain design thinking to clients, students, peers and the public in general. The case studies selected will be published on AIGA.org

Our two winning projects are our eco-art installation Watershed, as well as the 360° branding we created for the Figment Art Festival. It’s truly an honor to be recognized for the thinking that went into these two projects. This is often the most important — and overlooked — part for brands to leverage when seeking a design partner.

By popular request from clients, colleagues and friends…

On December 10, 2010, MSLK Principals and Co-Founders Marc S Levitt & Sheri L Koetting welcomed Maxwell Grey Levitt (“Grey” as he likes to be called”) — a beautiful, healthy boy into the world. For the past seven months, Baby Grey has been “beta tested” thoroughly, exceeding the rigorous testing of all MSLK projects. By now, he’s  been to more design critiques than most design school seniors, and — just like his parents — has shown a strong preference for sans serif typefaces.

Recently, Julie Gang (unquestionably the world’s most talented children’s photographer), took some incredibly cute portraits of Grey which we wanted to share with everyone.
Read More

NYC is thriving despite this crazy heat. MSLK has rounded up another fab list of things to do this summer.
Read More