June 30, 2011
Posted By: Ryan

You might have a company Facebook page, Twitter profile, Linked-in profile, YouTube channel, and/or Flickr page with a fairly decent following. Or you might just be getting started. Whatever the case, when thinking about creating content for these platforms, there are three questions you should ask yourself:

How will I increase my fan-base?
How will I keep my current fans interested?
What’s in it for everyone?
Read more

June 23, 2011
Posted By: Cristina

The “like” button is everywhere these days, but you’d be surprised how difficult it is to entice people to like your Facebook page. A Facebook fan gate is one very effective way to provide people with a call to action to like your page. It acts as a welcome screen for a Facebook page that encourages non-fans to like the page in order to access exclusive content. Read more

June 14, 2011
Posted By: Sheri

Every fashion and beauty business is keenly interested in expanding their marketing into social media platforms. The natural inclination as a marketer is to approach these platforms as yet another media for traditional messaging and campaigns. However, this is not the most successful approach. Although brands should maintain a brand image on these platforms that is consistent with other traditional media, the conversation on social media platforms should not be a one-sided ad campaign. Social media should be regarded forums for customers, customer communication, and customer service. Read more

June 7, 2011
Posted By: Sheri

Hiring a graphic designer to create something isn’t an easy task. The best design is a custom-tailored solution that could only work for that specific brand. Therefore you can’t expect to go to the store and simply pick up a pre-made logo, package or website that “fits” your brand.

But if you aren’t buying something that already exists, how do you know what design team is right for you? How do you choose?

Over the years I’ve come to define a few telltale signs and measuring tactics. I  follow these principles when hiring a designer myself. Read more