CHALLENGE
Following the success of the previous year’s campaign, Wigwam Mills, a third generation, family-run sock manufacturer needed a new marketing campaign that would focus on their innovative fiber technologies and increase their presence in the performance sock market.
MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative agency, Friend and Johnson, who was looking for ways to connect with a new generation of young art directors while also being found more easily by search engines. Their existing image-based flash site did not enable them to tell more in-depth stories behind their artists and overall brand, nor did it allow for more current social media sharing features. In order to address these issues, we recommended the creation of a blog, which would become the centerpiece of their online presence. Read more to learn about our strategy and design process. Read more
A few years back we worked with high-profile photo illustrator, James Porto to revamp his brand identity. Since then, we’ve been working with him on occasional touch-ups to his marketing by helping to consult on new images to shoot for his promotional ads. Recently, we helped him solve a vexing problem: getting his work found on social media outlets. This was essential, as the new generation of art directors and art buyers are more likely to find about new work through blogs and image curating sites than the more traditional print channels. We determined that a personal blog would be the best way for James to achieve this goals. Read more to go behind the scenes of our process. Be sure to also check out the James Porto blog, as well. Read more
Have you noticed that you are only seeing updates in your newsfeed from the same people lately? I have been and it’s driving me nuts! I keep missing things I really should know about. Have you also noticed that when you post things like status messages, photos and links, the same circle of people are commenting and everyone else seems to be ignoring you?
Don’t worry, nobody has intentionally blocked you. The problem is that a large chunk of your friend/fan list can’t see anything you post. Here’s why: Read more
The internet has revolutionized the way that we shop. It’s made it easier for us to find the things we want at an affordable price and make purchases without ever leaving the comfort of our homes. The benefits of shopping online are numerous; it’s convenient, fast, and relatively hassle-free. We are, however, inherently social creatures and like many things in life, shopping is much more fun with friends. Read more
Challenges
Since 1898, Paris-based Lampe Berger have been innovators in the home fragrance industry using chemistry, technology, and design. While well-known in Europe, their US introduction in the 1990s was marred by low-level retailers using cheap sales tactics, undermining the brand’s value. After more than 20 years in the US, Lampe Berger was at best, unknown — and at worst, perceived as a second-rate brand relegated to dusty back shelves of mom & pop stores. Lampe Berger came to MSLK with the challenge to reintroduce them to metropolitan homemakers and open “A-doors.”
Join Sheri L Koetting, co-founder and Chief Strategist at MSLK, at the Fashion News Workshop as she discusses current content strategies in her lecture What to Post Where & Why: Content Strategies for Social Media. Learn how to get the most out of your social media outlets by investigating how to:
• Find the right Social Media platforms for your brand
• Make all content online more engaging and interactive
• Leverage the new relationships consumers are forming online to encourage word-of-mouth referrals
• Respond to new consumer behaviors with targeted promotions
• Track and analyze the overall brand sentiment consumers are conveying Read more
