MSLK has had the pleasure of crafting engaging portfolio websites for many artists and artist representatives. The process of hiring creative talent has certainly changed in recent years. Physical books are still wonderful tools to solidify an engagement — once you’ve been short listed for a job, but reviewing printed portfolios has become few and far between. Websites have become the number one sales tool for any business, even creative individuals.
Creative websites needs to grab the attention of busy individuals, place emphasis on the work itself and be easy to navigate. The easier your site is for viewers to use, the more of your work they’ll actually see. Experience has shown that users absorb information in different ways, so it is important to implement multiple methods of navigation into your site in order to tailor to the needs of all user types.
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