Archive

Year: 2010

Print Promotions that Make a Lasting Impression

Print Promotions that Make a Lasting Impression

Marketers are constantly exploring novel ways to reach their customers. How can you get people to notice your brand, buy your product, join your organization, go to your event or...
MSLK Creates Plays on Words while Playing with Words

MSLK Creates Plays on Words while Playing with Words

This past weekend, a couple of us at MSLK had the opportunity to take a break from our computer screens and have some fun with words. The Spark Typography Workshop...
Using Gaming for Customer Engagement

Using Gaming for Customer Engagement

Last week it seemed everywhere I turned our clients were talking about one thing, customer engagement in the form of gaming. Some wanted to use it for loyalty and rewards...
A Gift from MSLK to You!

A Gift from MSLK to You!

The holidays are upon us, and we're getting in the spirit by giving away 10 sets of MSLK "Cheers!" gift tags! Each set contains 26 adhesive gift tags that are...
The MSLK Shop is Open For Business at Felt & Wire!

The MSLK Shop is Open For Business at Felt & Wire!

There's a chill in the air, and chestnuts about to be roasted. That means it's the perfect time to start thinking about gifts for the holidays. MSLK now has a...
Five Ways a Site Map Can Save You Time and Money in Web Development

Five Ways a Site Map Can Save You Time and Money in Web Development

At MSLK, we like to use the analogy that building a website is akin to building a house. A website is a virtual storefront to the world, and a crucial...
Websites Under Construction: Seeing “Coming Soon” = “Never Coming”

Websites Under Construction: Seeing “Coming Soon” = “Never Coming”

There's one trend in website design and development that we simply must call attention to. The curse of the "Coming Soon" page! In a world of up-datable content, blogs, and...
A Serious Communition Gap in the New GAP Logo

A Serious Communition Gap in the New GAP Logo

So much can happen in a week. A company can unveil a new logo, receive a public flogging, ask for free submissions, and then revert back to its original logo....
Innovative Promotion Uses Video, Google Earth, HTML5 To Create

Innovative Promotion Uses Video, Google Earth, HTML5 To Create

If you haven't seen this website yet, have a look: http://www.thewildernessdowntown.com/ It's a promotion for the rock band Arcade Fire's song "We Used to Wait", and it uses an array...
Photos of Take-Less at the Dumbo Arts Festival This Past Weekend

Photos of Take-Less at the Dumbo Arts Festival This Past Weekend

Thanks again to all those who helped make this project possible, and to all those who came out to the Dumbo Art Festival this weekend! Click below to see some...