At MSLK, we like to use the analogy that building a website is akin to building a house. A website is a virtual storefront to the world, and a crucial marketing tool – it should effectively represent your brand.
Although many companies realize their need for a website, they fail to complete an initial strategic planning phase where the objectives and content of the website are developed. Just as architectural blueprints document the needs of a home’s inhabitants, a site map and its detailed wireframes unearth your goals and structure for the site – documenting everything in one clear plan.
How many rooms will be in the home?
How are the levels of the house organized?
What is the budget?
Are we building with Italian marble or vinyl siding?
These are common questions in architecture that are similar to the questions that arise during the site map strategic planning phase of building a website.
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