October 26, 2010
Posted By: Sheri

At MSLK, we like to use the analogy that building a website is akin to building a house. A website is a virtual storefront to the world, and a crucial marketing tool – it  should effectively represent your brand.

Although many companies realize their need for a website, they fail to complete an initial strategic planning phase where the objectives and content of the website are developed. Just as architectural blueprints document the needs of a home’s inhabitants, a site map and its detailed wireframes unearth your goals and structure for the site – documenting everything in one clear plan.

How many rooms will be in the home?
How are the levels of the house organized?
What is the budget?
Are we building with Italian marble or vinyl siding?

These are common questions in architecture that are similar to the questions that arise during the site map strategic planning phase of building a website.
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October 21, 2010
Posted By: Marc

There’s one trend in website design and development that we simply must call attention to. The curse of the “Coming Soon” page! In a world of up-datable content, blogs, and sites that change almost daily, a “coming soon” sign anywhere on a website pretty much guarantees that it’s a feature that is “never coming.”

How often do you get excited about a website, click over to the News section and see an exuberant “Coming Soon!” sign up there? Maybe there’s even an upbeat “Check Back Soon!” added for more dramatic flair.

It’s not your fault. It was probably your web designer’s idea, but it’s a bad one. If you are the web designer who suggested it — stop that!

Here’s our advice for what to do instead.

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October 13, 2010
Posted By: Marc

So much can happen in a week. A company can unveil a new logo, receive a public flogging, ask for free submissions, and then revert back to its original logo. If all goes well for clothing chain The Gap, most people will never know that the brand just did one of the biggest belly flops in the history of branding…

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October 11, 2010
Posted By: Marc

If you haven’t seen this website yet, have a look: http://www.thewildernessdowntown.com/

It’s a promotion for the rock band Arcade Fire’s song “We Used to Wait”, and it uses an array of interactive features which customize the experience for each user. More than just a website, it’s actually described as an “interactive film” by Chris Milk using the latest website coding technology known as HTML 5. More than just a promotion, it’s one of the freshest things I have seen online in quite a while.
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