It’s Tru, A Fantasy Brand Comes to Life

It’s Tru, A Fantasy Brand Comes to Life

On July 25th the Tru Beverage Company announced that they will be bringing the fictitious beverage Tru Blood to a store near you. The beverage has been made popular by...
Two, Four, Six, Eight, Who Do We Infuriate!

Two, Four, Six, Eight, Who Do We Infuriate!

Design is not only visual, it's about clear communication in everything you do. Thus, if you're a bagel store, your pricing should be concise and to the point. Couldn't have...
Crowd Sourcing Brings Fans, and the World, Together

Crowd Sourcing Brings Fans, and the World, Together

The video "Hibi no neiro" for the band Sour has been in our inspiration files for a few weeks now and I keep coming back to it as such an...
MSLK Hosts Annual Spark BBQ Networking Event

MSLK Hosts Annual Spark BBQ Networking Event

MSLK put our party and chef hats on to host the 3rd annual Spark BBQ. Spark, an organization made up of independent designers, holds a summer and winter event open...
Bronx Zoo – Wild Animals Meet Wild City

Bronx Zoo – Wild Animals Meet Wild City

This poster series for the Bronx Zoo seems like a case of a great concept that probably never saw the light of day. The concept is so simple, yet captures...
Join MSLK at New York’s Premier Fashion Trend Show

Join MSLK at New York’s Premier Fashion Trend Show

“Innovative Ideas for Marketing in a Downturn” Presentation by Sheri L Koetting, MSLK DIRECTION by Indigo Exhibition August 5 at 2pm and August 6 at 11am Penn Plaza Pavilion, 401...
Great Customizable Gift Cards

Great Customizable Gift Cards

Yesterday, Charles and Marie's Soupe du Jour, 24 hr. product offering was a note card that looked all too familiar. An embossed, heavyweight card stock, the card is imprinted with...
MSLK’s Sheri On Why Designers Feel Compelled To Raise Environmental Awareness

MSLK’s Sheri On Why Designers Feel Compelled To Raise Environmental Awareness

Sheri, Co-Founder of MSLK, writes about why, as designers, we feel compelled to raise awareness on environmental issues. “MSLK’s Watershed Project Installed on Governors Island” Notes on Design, online magazine...
“Watershed” Accepted to 13th Annual “Art Under the Bridge Festival”

“Watershed” Accepted to 13th Annual “Art Under the Bridge Festival”

After the overwhelmingly positive response to Watershed's debut at the Figment art festival, our message about  unconscionable consumption of water in plastic bottles has become more timely than ever before:...
Watershed: Eco Installation

Watershed: Eco Installation

Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use, but it...