Tryvertising

Tryvertising

It's the scent strip gone haywire. Marketing company, First Flavor, would like to introduce you to Peel n' Taste technology. Although the Wall Street Journal, mistakenly reported that they produce...
Savage Grace – Beautifully Disturbing

Savage Grace – Beautifully Disturbing

Last weekend I saw two films at the Tribeca Film Festival. The long and annoying standing in line almost made me regret having bought the tickets. But the movie I...
Wigwam Mills 360° Strategic Brand Development

Wigwam Mills 360° Strategic Brand Development

CHALLENGE Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years,...
MSLK and the Lehman Scholars Program

MSLK and the Lehman Scholars Program

Sheri, Co-Founder of MSLK, explains why the design studio participates in the Lehman Scholars program and remains committed to educating young artists. “The Lehman Scholars” Cooper-Hewitt National Design Journal, magazine...
Riding In Style

Riding In Style

On the way to work yesterday, Katie and I spotted this awesomely pimped out delivery truck driving through Brooklyn. The entire truck was printed with an intricate illustration of layered...
Queens is Doing it, Why Aren’t you?

Queens is Doing it, Why Aren’t you?

A friend just tipped me off that our neighbors in the Queensbridge Houses just switched to energy-efficient fluorescent light bulbs. About 10,000 compact bulbs were donated to the New York...
MINI Vacation

MINI Vacation

I swear to you that this posting has nothing to do with the MINI brand. Much has already been written on this blog about their marketing efforts. This posting is...
Say No to Not Doing Drugs

Say No to Not Doing Drugs

We ordered snacks from the local pizza shop for the Spark meeting being held here at the studio tonight. Marc noticed this great little double negative on the pizza box....
Hello from Pinky

Hello from Pinky

This is Pinky, one of our studio cats. She is lounging on our new studio bench cushion covered with designer fabric.
Times of the Signs

Times of the Signs

This past Sunday my father and I went on "Alphabet City" an interesting AIGA walking tour of New York's endangered street art: its typography. Led by one of the most...