April 30, 2008
Posted By: Sheri

It’s the scent strip gone haywire. Marketing company, First Flavor, would like to introduce you to Peel n’ Taste technology. Although the Wall Street Journal, mistakenly reported that they produce ‘lickable’ ads, the truth is all they’ve done is put breath strip style sheets of flavor under a peelable flap. You will soon find this in print advertisements, direct mail, in-store coupons, etc.

Please someone tell us when you come across an ad. It seems there was a Welch grape juice in February’s People and a mojito flavored ad out there to promote the television show Cane. The latter is truly a dual sensory leap – can tasting an ad really evoke the feeling of watching a television show?

April 29, 2008
Posted By: claudia

Last weekend I saw two films at the Tribeca Film Festival. The long and annoying standing in line almost made me regret having bought the tickets. But the movie I saw on Saturday rewarded me for my patience. I was truly impressed by the New York premiere of “Savage Grace”, directed by Tom Kalin. The film dramatizes the real-life story of the charismatic high-society mother Barbara Daly Baekeland and her son Tony. Their close, incestuous relationship, ended as one of the most memorable American tragedies: Tony murdered his mother in their London apartment in 1972.

A sensual and grand decadent tour. Queasily fascinating, coolly compassionate, “Savage Grace” is a mesmerizing portrait of love run wildly, tragically amok. (David Ansen, Newsweek)

Amazing. The early vote for best portrayal of social life in a 2008 film is Savage Grace. Like “Death in Venice” meets “The Great Gatsby” on the “Psycho” lot. (Billy Norwich, Vogue)

I didn’t know much about this film and was therefore pretty surprised and disturbed by the film’s intensity and subject…

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April 28, 2008
Posted By: Marc



Wigwam Mills, a third generation, family run sock manufacturer, wanted a new look to secure their future as a performance-based sock company that uses advanced fibers. Over the years, Wigwam had introduced technologically advanced socks under sub-brands Ultimax and INgenius, which watered down their in-store brand recognition. They needed to strengthen and unify their brand to compete against a wide range of competitors–from funky Smartwool to techno-sleek Nike.

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April 26, 2008
Posted By: MSLK

Sheri, Co-Founder of MSLK, explains why the design studio participates in the Lehman Scholars program and remains committed to educating young artists.

“The Lehman Scholars”
Cooper-Hewitt National Design Journal, magazine
Spring 2008

April 25, 2008
Posted By: ellen

Cool Delivery Truck

On the way to work yesterday, Katie and I spotted this awesomely pimped out delivery truck driving through Brooklyn. The entire truck was printed with an intricate illustration of layered color and texture. From what we could tell, the pattern on the truck had nothing to do with whatever the people were delivering. There was no contact information or name on either side. Graffiti? Whatever the case, someone put a lot of effort into making the coolest delivery truck I’ve ever seen. See a closer shot of the illustration after the jump.

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April 24, 2008
Posted By: Sheri

A friend just tipped me off that our neighbors in the Queensbridge Houses just switched to energy-efficient fluorescent light bulbs. About 10,000 compact bulbs were donated to the New York City Housing Authority for the project.

Apparently Queensbridge is also the nations largest public housing development, which I find surprising. Newsday states that it has more than 1,600 apartments in its 13 buildings and is home to more than 3,500 New Yorkers. In the random facts department, I’d also like to add that many hip-hop stars have called this development home, including Nas and my personal favorite, LL Cool J.

April 24, 2008
Posted By: Marc

I swear to you that this posting has nothing to do with the MINI brand. Much has already been written on this blog about their marketing efforts.

This posting is simply to showcase the New Yorker’s recent use of multiple covers to convey the theme of travel. Allow me to demonstrate…

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April 24, 2008
Posted By: katie

We ordered snacks from the local pizza shop for the Spark meeting being held here at the studio tonight. Marc noticed this great little double negative on the pizza box. Rule: if you use a symbol then you shouldn’t have to write it out as well. In this case, the designer ended-up communicating the opposite of what they really meant. “Say NO to no drugs” = DO, do drugs. Actually, why is the anti-drug message even on a pizza box?

April 24, 2008
Posted By: emil

This is Pinky, one of our studio cats. She is lounging on our new studio bench cushion covered with designer fabric.

April 23, 2008
Posted By: Marc

This past Sunday my father and I went on “Alphabet City” an interesting AIGA walking tour of New York’s endangered street art: its typography. Led by one of the most renowned type designers of our time, Tobias Frere-Jones, we journeyed through Manhattan’s Civic Center, Chinatown, Little Italy, and the Lower East Side in a never-ending view of old signs, buildings, stone, steel, plastic, and gold leaf.

Tobias’s typeface Gotham, currently in use by Barack Obama as the official typeface of “CHANGE”, is the result of his careful study of the city’s letter over the years.

This was a typophile’s delight as our small group marveled at serifs, laughed at bad letter spacing, poor proportions, and noting arcane fabrication techniques.

At times the whole thing felt a bit like Charlie and the Chocolate factory, as we were led by Tobias (our ersatz Wonka, replete with giant umbrella in place of cane) through the hidden factory of New York’s visual candy. Maybe the analogy doesn’t work perfectly, but my dad was a perfect stand-in for Grandpa Joe as we veered away from the group at times stumbling upon our own discoveries along the way.

Despite the unseasonable cool weather, intermittent rain, and deceptive fast pace of our intrepid leader, we found the tour to be an eye-opening adventure as we were taken well off the beaten path. My dad marveled as he walked streets he had not seen since his days as a young boy.

Following is a photo essay of the day’s treasures…

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