February 18, 2006
Posted By: MSLK

maplex_coverandtag
Challenges

Maplex, the manufacturer of an environmentally friendly surfacing material, wanted to introduce their new product to a wide audience that included architects, product designers, and engineers. Overloaded with complex technical information, Maplex had trouble distilling their product’s best features into a simple, intriguing story that would reach a broader audience.

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February 6, 2006
Posted By: MSLK

Mstudio home

Challenges
M Studio, an emerging website and application programming studio, was looking to create a new web presence showcasing its work. This would be challenging, as most of a programmer’s work is behind the scenes—and when done correctly—something that shouldn’t even be noticed. The site would need to clearly demonstrate the intricacies that programmers bring to each project without simply creating outbound links that would drive visitors away.

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February 5, 2006
Posted By: MSLK

MSLK-Maybelline Flipbook
Challenges

Maybelline New York, the number one global cosmetic brand, struggled with consumer perception that their products did not perform as well as higher-priced brands. However, market research revealed that the issue was not product performance, but rather user error. Women were often unaware of the proper methods for application and were apprehensive to experiment with new colors and products. As a result, Maybelline sought to educate their consumers about product application.

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