February 12, 2004
Posted By: MSLK

MSLK_MHS_front
Challenges

Mamaroneck High School’s class of 1992 was two years too late in planning their 10-year reunion. This unique situation called for a compelling invitation that would convince recipients the event had been worth the two-year wait.

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February 12, 2004
Posted By: MSLK

MSLK-Redken-dealsheet-covers_blog

Challenges
Redken 5th Avenue NYC, a leading professional hair care brand, needed to inject new life into their number one sales tool, the monthly catalog. Previous catalog designs were inconsistent and muddied by the individual agendas of Redken’s large marketing department, which consisted of five divisions—hair care, hair color, styling, men’s, and education. The challenge was to establish a production-friendly system and produce a publication that effectively communicated the Redken brand identity in addition to new product launches, complex product offerings, and educational initiatives.

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