We’re pleased to be a part of this amazingly creative event once again, building on the success of last year’s event. Our project can be seen on Washington Street, the center of all the action for DUMBO’s annual art festival.
The event itself is described by the event planners as a showcase for: “touchable, accessible, and interactive art, on a scale that makes it the nation’s largest urban forum for experimental art.”
What does it take to launch a fashion line these days? During New York’s Fashion Week, Nolcha’s Beyond the Runway competition has emerged as a solid platform and a reputable outlet for launching top-tier designers from around the globe
An award winning event now in its 9th season, Nolcha provides these designers with a venue to expose themselves on the scene with four days of runway shows, eco-accessory exhibition, fashion business seminars, and networking events. At the end, one very lucky designer will emerge as the winner and receive a business support package worth over $50,000 to help them succeed as an entrepreneur. This year MSLK and a panel of 3 other judges from within the fashion industry will be there to help make that selection.
Perhaps you’d like to join us for the fun and festivities? As a judge and sponsor of the event MSLK has received passes to all the shows and after parties, please see the schedule below and RSVP here. Come meet fashion designers and other fashion industry professionals!
As MSLK digs deeper into the world of social media campaigns, it seems that time and time again we are discovering our clients have the same challenges. Small companies see social media as an exciting opportunity, yet quickly become overwhelmed by the variety of media platforms out there. It may seem like a bottomless pit of time commitment needed to enter the arena. On the other hand, larger companies who have ample resources to maintain these platforms, struggle to let go of their carefully crafted brand image and open themselves up to the more relaxed format. Larger companies need to learn how to have a casual voice and invite in as much (if not more) conversation as they put out information.
For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product and furniture design. We are very proud that MSLK’s own Sheri L Koetting has taken her place among a jury of the field’s leading practitioners. Her voice and sensibility played a large role in the winners chosen this year in the graphics category. Viewing everything through a lens of sustainability, Sheri not only examined the purpose and aesthetics of each piece, she questioned its material usage and life expectancy.
You can see all of the winning pieces on view now until September 10th at the AIGA National Design Center. Read more to view some of the winners and what Sheri had to say about each of the pieces.
Our website, www.mslk.com, is cited in the current issue of How Magazine in an article entitled, “The Marketing-Smart Website” written by Ilise Benun. The article gives examples of what to do — and what not to do — for designers setting out to redesign their site. Our site’s innovative and sorting features were given the following compliment:
“There are 90 examples of work in the portfolio section of MSLK.com, but it’s not overwhelming because visitors can sort by medium or industry category to find what they’re looking for. Mouse over any thumbnail and it automatically enlarges and identifies the image.”
If you’re a marketer, you’ve probably thrown around those ubiquitous terms, push and pull marketing. The marketplace has seen a major paradigm shift from pushing products onto consumers, to pulling them in, inviting them to engage with the brand in novel and unique ways. At MSLK, we think this is especially important to consider when creating sophisticated branding campaigns in the beauty industry. How can you stop consumers dead in their tracks, invite an interaction or ignite a conversation? Burt’s Bees skincare installations do just that. In a series of three installations that have traveled to public spaces across Canada, the pieces educate women about the harmful effects of most allegedly natural skincare products on the market.
Proctor and Gamble unveiled last week a renewable sugarcane based alternative to plastic that will be implemented on their Pantene Pro-V, CoverGirl, and international Max Factor product lines over the next 2 years. This is truly groundbreaking news and frankly has me more excited about the future of mass production than I have been in a long time. Here’s why:
During a recent trip to Boston, I had the pleasure of seeing a small gem of an exhibition at the Boston Public Library called Away We Go, featuring travel posters from the 1920’s-1940’s. At that time, these works must have been extremely enticing to viewers with their scenic views of far-off places and new modes of transportation: cars, airplanes, and luxury ocean liners.
Today the posters are still as bright and adventurous as they once were (at least in my opinion). So, if you are a lover of travel, transportation and/or mid twentieth century nostalgia, it is a must see if you are in town. If you can’t, don’t worry, the library allows you to browse their entire poster collection online at Flickr! Read more to view some more of my favorites.
With the debut of our new eco-art installation, Take-Less, I among the rest of my MSLK colleagues have been more mindful than ever about minimizing our plastic consumption when it comes to take-out. However, sometimes it isn’t so easy. Consider the following scenario: You stop by to grab ice cream or fro-yo at your favorite place. You aren’t “taking-out” and cannot eat with your fingers, so you are forced to use the plastic utensils and packaging given to you. Unfortunately, this is a situation where consumer behavior cannot be changed, but the change needs to happen on the company/seller level. Enter Sweet Green, the DC frozen yogurt & salad chain that has a remedy.
In today’s multi-media extravaganza, it’s hard to get anyone exited about one of the world’s oldest mediums, paper. However we at MSLK don’t think that paper has lost it’s place just yet, in fact, we believe that the true presence and importance of paper as a tactical impression you can touch, engage with and hold onto is even more important in this new world of virtual gratification.
