Insights: a resource

When it Comes to Positioning, Natural Isn't Enough

Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to a study by FMI, natural cosmetics has in 2019 a market value worth US$ 36 billion. It…

Indie Beauty Innovators

Indie Beauty Innovators

What does innovation in beauty look like in 2019? MSLK's own Sheri Koetting and a panel of six industry buyers and influencers sat down to judge this year's ICMAD Indie Beauty...
Hiring a Junior Designer

Hiring a Junior Designer

  MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Junior Designer with 1-3 years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Senior Designer

Hiring a Senior Designer

  MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Senior Designer with 5+ years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Project Manager / Producer

Hiring a Project Manager / Producer

MSLK, an award-winning boutique beauty branding studio, is seeking a Project Manager/Producer with 3+ years experience and experience/comfort working within a boutique design studio supervising both packaging & digital projects....
QR Code use on Beauty Packaging

QR Code use on Beauty Packaging

QR codes are making a comeback. QR “Quick Response” codes are quite remarkable. Not only are they one of the most used types of 2-D code today, their ability to...
MSLK Beauty Branding Scholarship

MSLK Beauty Branding Scholarship

SUBMISSION DEADLINE July 1, 2019 FIELD(S) OF STUDY Design Marketing Branding Packaging Design DESCRIPTION MSLK, the beauty branding agency, has established this scholarship to support the next generation of bright...
The Rise of Minimalism in Beauty Packaging

The Rise of Minimalism in Beauty Packaging

In the last few years, minimalism has become somewhat ubiquitous in the branding world. From web design to retail locations to packaging, minimalist principles are everywhere. While it would be...
How to Optimize Your Beauty Brand for Every Channel

How to Optimize Your Beauty Brand for Every Channel

Omnichannel success is something we work towards with every brand that comes through the studio. In fact, it’s where our expertise truly lies. Our president, Sheri Koetting, is a frequent...
Our Vision for Sustainability

Our Vision for Sustainability

At MSLK, we are on a mission to build sustainable brands – in every sense of the word. While the natural and organic beauty market is predicted to double in...
The Perfect Brand Name

The Perfect Brand Name

William Shakespeare posed the question, what's in a name? Well Bill, we at MSLK have the answer. Your brand name is only the most crucial aspect that will affect your...
The Importance of Social Media for Beauty Brands

The Importance of Social Media for Beauty Brands

Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social...
The Importance of “Design Thinking” for Package Design

The Importance of “Design Thinking” for Package Design

Brand Packaging recently looked to MSLK to debunk the popular myth that package design is merely decorative in function. As experts in luxury packaging design, here at MSLK, we approach our...