Our @epionce gifs are proof that simplicity will always be on trend. #perfectbrandname
Enough said! 🌟#perfectbrandname
@epionce x MSLK = Beautiful skin and Beautiful packaging. #perfectbrandname
The value of package design is especially evident when you consider that 💯% of customers will interact with a brand’s packaging! #perfectbrandname
We helped successfully launch and execute @ouidad’s salon series treatment line. After successfully creating a full range of haircare and style products, Ouidad wanted to bring their exclusive line of in-salon treatments into people’s homes. MSLK was tasked with creating a chic new look for the brand’s exclusive @sephora launch. More details on our site, go check it out! #perfectbrandname
“Radiate beauty from within.” This is the hope of every woman, and the inspiration behind the ingestible beauty beverage, Sparkle. MSLK began by creating a name and brand identity that naturally stands out among a sea of institutional and unemotional competitors, see a more in-depth breakdown of how we helped an ingestible beauty brand truly sparkle on our website! #perfectbrandname
Here at MSLK, we have a love for scents! #perfectbrandname
And we’re pretty darn good at it too. Check out the case studies on our website! #perfectbrandname
The Importance of Social Media for Beauty Brands
Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social...
Avivi’s hero product, Youthful, is an anti-aging serum which has been clinically proven to reduce the appearance of fine lines and wrinkles. We designed Avivi to be giftable and proudly displayed at home, creating a truly remarkable unboxing experience. #socialmediaforbeautybrands
Getting ready for an eggs-elent Easter weekend with family. Hope you are too! #familylife #easteregghunt #happyeaster #eastereggs #makeuptutorial #makeup #socialmediaforbeautybrands
Happy First Day of Spring! 🌸🌼💐 just in time for another Winter storm in NYC 🙄 #gifgiving #spring #mslk #socialmediaforbeautybrands
Kiss us! My family (the Meehans) are Irish! ☘️💗💋☘️. #kissmeImIrish #happystpatricksday #stpatricksday woot! 🍻🤮 #socialmediaforbeautybrands
If you don’t already know about @thehoneypotco you should! #naturalbeauty #feminehygiene #beautyproduct #socialmediaforbeautybrands 👯♀️💗👯♀️
Loving this recycled paper pulp packing with a recycled recyclable fill bag inside. Lasts in the shower and comes with a pack of seeds inside to preserve biodiversity. #beautypacking #ecofriendly #ecofriendlyproducts #naturalproductsexpo #expowest @seedphytonutrients #socialmediaforbeautybrands
Why waste resources shipping water? Great new DIY facial masks, home products and plant milks straight out of Canada. #expowest @oleumvera #socialmediaforbeautybrands
Can’t wait to try this in my steam shower! Beautiful new product from @bodyceuticals #expowest #socialmediaforbeautybrands
The Importance of “Design Thinking” for Package Design
Brand Packaging recently looked to MSLK to debunk the popular myth that package design is merely decorative in function. As experts in luxury packaging design, here at MSLK, we approach our...
MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...
Cosmoprof North America 2017 asked MSLK to share our perspective on the importance of packaging in online shopping. We’ve discovered that brands must consider the digital lens through which consumers...
For their summer consumer-focused issue, GCI magazine invited MSLK's chief strategist, Sheri L Koetting, to write about how the consumer influences our brand-building process. For us, everything comes back to...