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Your beauty brand strategy should include accessible packaging, and here’s why

Your beauty brand strategy should include accessible packaging, and here’s why

For many consumers, packaging can be a struggle. The “unboxing” or unveiling. experience of the product can be ruined solely because it was hard to open or use. Not only...
Hiring a Junior Designer

Hiring a Junior Designer

  MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Junior Designer with 1-3 years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Senior Designer

Hiring a Senior Designer

  MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Senior Designer with 5+ years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Project Manager / Producer

Hiring a Project Manager / Producer

MSLK, an award-winning boutique beauty branding studio, is seeking a Project Manager/Producer with 3+ years experience and experience/comfort working within a boutique design studio supervising both packaging & digital projects....
QR Code use on Beauty Packaging

QR Code use on Beauty Packaging

QR codes are making a comeback. QR “Quick Response” codes are quite remarkable. Not only are they one of the most used types of 2-D code today, their ability to...
MSLK Beauty Branding Scholarship

MSLK Beauty Branding Scholarship

SUBMISSION DEADLINE July 1, 2019 FIELD(S) OF STUDY Design Marketing Branding Packaging Design DESCRIPTION MSLK, the beauty branding agency, has established this scholarship to support the next generation of bright...
The Rise of Minimalism in Beauty Packaging

The Rise of Minimalism in Beauty Packaging

In the last few years, minimalism has become somewhat ubiquitous in the branding world. From web design to retail locations to packaging, minimalist principles are everywhere. While it would be...
How to Optimize Your Beauty Brand for Every Channel

How to Optimize Your Beauty Brand for Every Channel

Omnichannel success is something we work towards with every brand that comes through the studio. In fact, it’s where our expertise truly lies. Our president, Sheri Koetting, is a frequent...
Our Vision for Sustainability

Our Vision for Sustainability

At MSLK, we are on a mission to build sustainable brands – in every sense of the word. While the natural and organic beauty market is predicted to double in...
The Perfect Brand Name

The Perfect Brand Name

William Shakespeare posed the question, what's in a name? Well Bill, we at MSLK have the answer. Your brand name is only the most crucial aspect that will affect your...