October 25, 2016
Posted By: MSLK

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GCI magazine invited MSLK’s Sheri L Koetting to write about how design should be infused into all parts of the brand development process. Savvy, intelligent brands are starting to realize that having designers present in early product development meetings will poise them for success. Involving design early allows brand architecture, product organization, and core messaging to be considered up front so these aspects can be cohesive across all major touch-points, from the packaging to the retail and digital experiences. The full article is available on the GCI website.

July 20, 2016
Posted By: Ryan

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For their summer consumer-focused issue, GCI magazine invited MSLK’s chief strategist, Sheri L Koetting, to write about how the consumer influences our brand-building process. For us, everything comes back to the brand’s core audience. A keen understanding of their demographics and behavior streamlines branding efforts, allowing teams to make objective decisions about design, messaging, and the proper channels to reach them. Most importantly, understanding your audience ensures that budgets are focused and allocated in exactly the right places. The full article is available on the GCI Website.

February 24, 2016
Posted By: Marc

GCI-4-WAYS-TO-ORGANIZE-YOUR-BRAND-AROUND-THE-USER-EXPERIENCE

Brands want their customers to be able to choose products that are right for them, and keep them coming back for more. Smart brands do so by basing their experience around the user’s experience. Sheri Koetting was invited by GCI Magazine in the January 2016 issue to share some of the ways brands can best optimize their products to already-existing norms within user experiences.

Read more

January 29, 2016
Posted By: Marc

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Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here:

http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601

Sheri will be moderating two conference sessions during WestPack 2016, Feb. 9-11, in Anaheim, CA, including a panel on Using Packaging to Tell the Right Brand Story on Wednesday, Feb. 10, from 3:15PM – 4:00PM. Planning to attend? Use the discount code ‘DSCSPK’ to get 10% off your registration.

 

January 5, 2016
Posted By: Marc

We’re looking forward to a new year filled with fun, beauty, and creativity — one spent exploring new styles, new materials, and new forms of communication. Whatever you fancy, here’s to great things in 2016!

For more cheer, check out www.gif-giving.com for a collection of fun, animated GIFs to share on social media.

December 3, 2015
Posted By: Marc

Sharing is cool. It makes people happy. You know what else is cool? GIFs!— the fun, animated images that’ve been making people’s screens happy since 1987. GIFs have since been one of the fastest ways for mirth (and memes) to be shared.

MSLK wanted to join in on the fun. So we created a fun series of beauty-themed GIFs meant to be shared by all on their social media networks. Now that Facebook and Twitter allow animated GIFs in their news feeds, you can  be the most interesting person on social media.

Check out http://gif-giving.com where we’ll uploading a new GIF every day through December 25th. When sharing, please be sure to use the hashtag #gifgiving. 

Happy Holidays,
The MSLK Team
November 6, 2015
Posted By: MSLK

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The holiday card inspiration round-up continues with MSLK-designed holiday cards! Over the years, we have designed holiday cards that double as small gifts, allowing us to connect with our clients on a more personal level. From letterpressed gift tags to a card that transforms into a unique card-holder, these pieces represent our passion for smart design and commitment to sustainability. Check out today’s collection of cards and get inspired. Read more

November 3, 2015
Posted By: MSLK

MSLK-Holiday-Card-8
As designers with insatiable appetites for cool formats, playful typography and clever copy, we are always collecting printed matter that we love. Our collection has accumulated over the 17 years we’ve been in business, and for the first time ever, we are sharing it in bits and pieces as inspiration round-ups. The holiday season is quickly approaching, so today it’s all about holiday cards! Read more and get inspired to create a great holiday promotion.  Read more

October 27, 2015
Posted By: MSLK

MSLK-On-the-Grid

MSLK was asked by our friends at Hyperakt to participate in On the Grid, a site that allows travelers to experience cities through the eyes of creatives. Prominent designers from across the globe are contributing to this growing resource, reviewing their favorite bars, restaurants, shops, and galleries within their own neighborhoods. Each post is truly a feast for the eyes, replete with immersive photography and snappy descriptions. We are, of course, proud to be the ambassadors of Long Island City — the cultural heart of Queens. Here are a few of our favorite places: Read more

October 26, 2015
Posted By: Ryan


MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and improves skin-elasticity. Discover how we helped launch the brand from the ground-up, from the initial strategy and naming, to the packaging, website and social media campaigns.

FEATURED CASE STUDIES