Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape. In an era where the success of a brand hinges on...
Optimizing a Conversion-centric Beauty E-commerce Experience
Part 3 of a 4-part series: understanding the most impactful elements of the consumer’s online journey. What does it take to optimize conversion with online shoppers? Especially those looking to...
Part 2 of a 4-part series: Brands must strategically leverage visual design elements and messaging to build trust, create intrigue and educate potential buyers about their product assortment. Packaging is...
3 Keys to Increasing Conversions With First-Time Beauty Buyers
1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers. Converting a sale with a buyer...
We’ve compiled the essential elements a brand needs in its branding toolbox when building a beauty brand. So follow us on Pinterest for beauty branding inspiration on everything from packaging...
MSLK, an award-winning boutique beauty branding studio, is seeking a Marketing Strategist with 3+ years experience to develop, drive, and execute the strategic and tactical marketing plans for our beauty...
MSLK, an award-winning boutique beauty branding studio, is seeking a Creative Operations Manager with 3+ years of experience to run and manage their firm, strategic partnerships, and projects. As an...
A logo is the first impression for most brands, making a connection with a new customer in just a few seconds. Above all, a logo is the number one opportunity...
In a day and age when virtually every brand’s 2020 business imperative is to sell more products online, simply offering a standard e-commerce experience is not enough. With everyone in...