Social Media + Online Marketing

The Importance of Social Media for Beauty Brands

The Importance of Social Media for Beauty Brands

Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social...
Digital Marketing Optimization

Digital Marketing Optimization

MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...
Sparkle Collagen 360° Branding Case Study

Sparkle Collagen 360° Branding Case Study

http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and...
Simple and Clear: The Art of Refining Your Brand’s Message

Simple and Clear: The Art of Refining Your Brand’s Message

"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to...
Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit

Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit

Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....
Rethinking Responsive Web Design

Rethinking Responsive Web Design

Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren't familiar, the phrase...
Content First, Technology Second Online

Content First, Technology Second Online

Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...
Easton Architects: 360° Branding

Easton Architects: 360° Branding

    https://vimeo.com/97148555 Easton Architects is a leader in historic building preservation, helping educational, public and cultural institutions plan, restore and reuse their buildings for the future. Their new brand...
Four Content Strategies for Your Website in 2014

Four Content Strategies for Your Website in 2014

As your number one marketing tool, it is imperative that your website speak effectively to your target consumer. Design and technology will fall flat if the words on the page...
Annual Reports Take New Forms as Brands Tout Their Accomplishments With Innovative Online Experiences

Annual Reports Take New Forms as Brands Tout Their Accomplishments With Innovative Online Experiences

Annual reports are seeing a resurgence amongst a number of savvy consumer brands. Once only the domain of publicly traded companies and non-profits, annual reports began with humble roots to...