Social Media + Online Marketing

Hiring a Senior Designer

Hiring a Senior Designer

  MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Senior Designer with 5+ years experience. Must have experience with branding — brand strategy, packaging...
Hiring a Project Manager / Producer

Hiring a Project Manager / Producer

MSLK, an award-winning boutique beauty branding studio, is seeking a Project Manager/Producer with 3+ years experience and experience/comfort working within a boutique design studio supervising both packaging & digital projects....
QR Code use on Beauty Packaging

QR Code use on Beauty Packaging

QR codes are making a comeback. QR “Quick Response” codes are quite remarkable. Not only are they one of the most used types of 2-D code today, their ability to...
The Importance of Social Media for Beauty Brands

The Importance of Social Media for Beauty Brands

Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social...
Digital Marketing Optimization

Digital Marketing Optimization

MSLK's Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine's June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike. Robust...
Sparkle Collagen 360° Branding Case Study

Sparkle Collagen 360° Branding Case Study

http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines and...
Simple and Clear: The Art of Refining Your Brand’s Message

Simple and Clear: The Art of Refining Your Brand’s Message

"If at first you don't succeed, try, try again." This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to...
Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit

Sheri L Koetting Interviewed by Silverback’s Chris Dessi Social at Westchester Digital Summit

Sheri recently made a presentation at the Westchester Digital Summit on "Defining Your Brand Audience and Need." After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....
Rethinking Responsive Web Design

Rethinking Responsive Web Design

Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren't familiar, the phrase...
Content First, Technology Second Online

Content First, Technology Second Online

Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is that of...