May 9, 2016
Posted By: Marc

Sheri L Koetting's latest GCI Magazine Article, "When Green Isn't Enough"

MSLK Partner and Chief Strategist, Sheri L Koetting’s latest article for GCI Magazine tackles the concerns brands face when positioning themselves as “natural” or “organic.” What may have worked well only a few years ago is likely not to be a best practice in today’s highly-competitive retail environment. Sheri emphasizes that while brands may have once been able to make a name for themselves as leaders in the green beauty space, a well-defined brand story needs to tell more than how pure a brand is. Read the full article here:

November 6, 2015
Posted By: MSLK

The holiday card inspiration round-up continues with MSLK-designed holiday cards! Over the years, we have designed holiday cards that double as small gifts, allowing us to connect with our clients on a more personal level. From letterpressed gift tags to a card that transforms into a unique card-holder, these pieces represent our passion for smart design and commitment to sustainability. Check out today’s collection of cards and get inspired. Read more

December 18, 2013
Posted By: Marc

mslk-Choose-Better-Products-5For anyone who has followed our eco-art installations over the years, you know that public health and environmental awareness has been a big concern for MSLK. This past summer, we created “Choose Better Projects” a project designed to raise awareness about a seemingly benign substance, triclosan, which is used in a variety of household products. Triclosan (or its chemically-similar cousin Triclocarban) is marketed as an anti-bacterial agent, and is the main active ingredient in all antibacterial soap. The effectiveness of Triclosan to actually kill harmful bacteria has been called into question. No one is sure if it’s even as effective as washing your hands with regular soap. Far worse than the possibility that this may not even perform as it was intended, very strong evidence suggests that it can cause direct harm to humans, and indirect harm to the environment.

This week the FDA announced that it is proposing a new rule to force manufacturers to prove that their products are safe as well as effective. This is a huge step that we fully applaud! The risks far outweigh to benefits to ignore a healthy debate. For more information, you can read here:

NY Times

NBC News


September 30, 2013
Posted By: Marc

We are honored, flattered and humbled to be featured in the new Phaidon book, Wild Art. Our eco-art installation, Urban Tumbleweeds, is included in the section titled, “Wasting Away”. Jeremy Mayer kicks off the section with the quote, “We’re going to make a lot more junk, and there’s going to be a lot more junk art. I think people are going to have a lot to say about it, and more people need to think about it.” We couldn’t agree more.

Read more

June 12, 2013
Posted By: Ryan

MSLK’s newest urban intervention, Choose Better Products, was at the Figment art festival this past weekend. Large graphic spills containing hand-painted illustrative typography challenge viewers to think twice about the contents of the products they use everyday. Choose Better Products focuses on Triclosan, an ingredient found in seemingly innocuous items such as soaps, body washes, shampoos and toothpaste. Triclosan is linked to birth defects, immunotoxicity and infertility and is potentially very harmful to the environment as it enters our water supply.

Find out more about how to take action and find alternatives here. Read more to view more images of the project. Read more

September 18, 2012
Posted By: MSLK

MSLK’s eco-art installation, Watershed, and our environmental business commitment have both been featured in The Design Activist’s Handbook, by Noah Scalin and Michelle Taute. We are honored to be included alongside such luminaries as James Victore, Steven Heller, and Milton Glaser. The book not only contains inspiring case-studies, but illustrates strategies for incorporating activist projects and thinking into a sound design practice. It’s a great guide for designers wanting to create socially-conscious work. Read more

July 30, 2012
Posted By: MSLK

Need ideas of cool things to do when it’s hot out? MSLK has once again compiled an eclectic list of things to love to fill your weekend and staycation itineraries. There’s still over a month of summer left, so if you haven’t gotten to explore all that NYC has to offer, time’s a-wastin’. Read more

April 19, 2012
Posted By: Sheri

Earth conscientious students at Smithton Middle School in Columbia, Missouri have recreated MSLK’s eco-art installation, Watershed. The installation was created by the Eco-Art Club and 6th grade Art Study Hall students. Several months ago, Amy H. Company, Art Specialist at Smithton Middle School read about MSLK’s eco-art installations Take-Less, Watershed, and Urban Tumbleweeds and became inspired. Amy reached out to MSLK asking if it would be ok if she led the students through the process of  recreating Watershed.

Read more

January 11, 2012
Posted By: Ryan

MSLK is honored and humbled to have received two of the nine AIGA Making the Case Awards for our projects, Watershed and Figment 360° Branding. Beyond the mere beauty pageant that is the average design competition, “Making the Case” selects case studies that “demonstrate the value of design in a clear, compelling and accessible way” to clients and society. Given recent economic trends, now more than ever it is important for non-designers to understand how great design leads to business growth and/or positive societal change. Read more

October 14, 2011
Posted By: Ryan

We would like to hear your opinion on an idea for our newest eco-art installation.

Did you ever consider all of the products you use as part of your daily routine? Soaps, cleaners, air fresheners, shampoos, moisturizers—all are seemingly innocuous items that have become accepted cultural norms.  Rarely do we stop to consider whether the ingredients in these products are 100% safe.

As designers, we at MSLK are committed to using our talents to make the public aware of environmental issues facing the world today. Our eco-art installations: Urban Tumbleweeds, Watershed, and Take-Less focused on the dangers of our mass consumption of single-use plastics.  These plastic products seem harmless as you use them one at a time, but over time the refuse accumulates. Similarly, we wonder about all those unnatural ingredients in our beauty and personal care products. How does the accumulation of what we put on our skin, our largest organ, affect our health as a whole?
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