Use the 20-10-5-1 Analysis to Evaluate Your Packaging
Most packaging projects pose the same marketing and design challenge: How do you present a large amount of information within a small area, while simultaneously conveying your brand's voice? We...
New Hundred Dollar Bill Design Looks Cheap To Me
New Rule: If you're going to redesign your highest denomination, then hire a designer! This is an abomination which appears to have been driven by no aesthetic principles. Just a...
Puma Redesigns Shoebox into “Clever Little Bag”
We love it when people think outside of the box, literally! The Sportlifestyle company Puma has been working together with the branding firm Fuseproject to create a whole new take...
Great Information About Recycling Old Electronics in New York City
Our friends over at IvanExpert just sent us some great information for NYers wanting to recycle their old electronics. Just in time for spring cleaning. Why is this so important?...
MSLK: Wine Bottle
Challenges Every year MSLK seeks to create a useful and well-designed client gift to illustrate our passion for design. In 2009 we sought to create the perfect bottle of wine...
Wigwam: Sock Packaging
Challenges Performance sock manufacturer, Wigwam Mills, was looking to secure its footing as an industry leader of socks constructed with advanced fibers. However, the company struggled with a weak...
The Beer Necessities: Go Plates
These days, it seems people have gotten really creative with their beer drinking. The Go Plate, much like The Ashhole, (which MSLK designed the packaging for) can transform your empty...
Envirowise Guide to Eco-Design
In a previous post I mentioned a great lecture I went to at the HBA on sustainable package design. The speaker, Jane Bickerstaffe, the director of INCPEN, directed me to...