Archive
Creating a Social Media Strategy with Measurable ROI

Creating a Social Media Strategy with Measurable ROI

Please join us as MSLK CEO and co-founder, Sheri L. Koetting, moderates a talk about utilizing social media platforms to communicate with clients and customers. You will learn to maximize...
How Google Influences What You Do. A Reflection on Google’s 2010 Superbowl Commerical

How Google Influences What You Do. A Reflection on Google’s 2010 Superbowl Commerical

One commercial during last weekend's Superbowl quieted our rowdy group and made me reflect upon how much Google has changed my life. The simple text-based story showed a screen grab...
Is Green Normal or Abnormal? Thoughts on the 2010 Superbowl

Is Green Normal or Abnormal? Thoughts on the 2010 Superbowl

Influenced by the economy, it seems that the eco message in the 2010 Superbowl was heavily downplayed this year. Gone were commercials of companies promoting their sustainable track records and...
Proposed Eco-Art Installations For Socrates Sculpture Park’s Spring Exhibit

Proposed Eco-Art Installations For Socrates Sculpture Park’s Spring Exhibit

This spring, Socrates Sculpture Park will be producing a show that seeks to examine the presence of nature within the fabric of urban life. We at MSLK are always looking...
2010 Resolution: No More Plastic Takeout Containers

2010 Resolution: No More Plastic Takeout Containers

If a takeout container is a temporary vessel designed to transport food from a restaurant to your home, then why is it made out of plastic, a material which is...
Initial Reactions to the Apple iPad: No Flash in the iPan

Initial Reactions to the Apple iPad: No Flash in the iPan

After most of the hype has died-down regarding the iPad, days later I still find myself having extended discussions about the latest  Willy Wonka Steve Jobs creation with just about...