reactions

Beauty is an Experience
The pursuit of beauty is an experience more than just a commodity. When women purchase beauty products, they look beyond the quality of the merchandise and evaluate the all-encompassing aura of the brand. This includes the entire brand identity—the product itself, the packaging, the retail environment, and even the website’s online shopping experience. Because beauty is a pampering process, women only want the best, and providing a luxurious escape is the key to success.

In the beauty industry, client endorsements and word-of-mouth referrals are the strongest forms of marketing. MSLK acknowledges this unique consumer behavior and strives to create products that inspire users to discuss and share with others.

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Last week a new art exhibit was unveiled on Governors Island and a new work was installed in the tree we used for Watershed. Turns out I’m not the only artist inspired by that particular tree out of all the hundreds of trees on the island. However, it is a bit out of the ordinary to have two artists doing pieces in the same tree considering the wide variety of works in both festivals.

The piece by Klaus Weber is a giant wind chime tuned to a musica tritone, a musical interval that spans
three whole tones, producing a dissonant and melancholic effect. According to the website this sound,
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Your chair is always there for you, day and night, 365 days a year. It never gives you any lip when you toss your coat over its back after a long day it without so much of a thanks. Think of all those times it’s supported you when you were feeling tired.

What about all the times you’ve strained it by forcing it to sit on its hind legs while you brag to your mom about how sweet your Facebook wall is looking these days? Nary a complaint from the stoic chair, the most loyal of  our four-legged friends.

So why do we make these poor things live out their days standing naked on a hardwood floor?

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These days, it seems people have gotten really creative with their beer drinking. The Go Plate, much like The Ashhole, (which MSLK designed the packaging for) can transform your empty beer bottle, can or cup into an instant commodity.

While The Ashhole fits on top of empty bottles and converts them into an ashtray, The Go Plate fits around your beverage receptacle of choice and as a result, allows you to carry your food and drink in one hand. It’s pretty clever and pretty practical; however, I don’t suppose it will help get rid of any beer bellies any time soon.

-Mariana G.

As Reactions continues to evolve, we are pleased to announce the addition of guest bloggers to our blog. This post features Mariana Gorn, our trend-spotting, beer-swilling, intern.