MSLK Wins 2016 Packaging Design Award for Avivi Beauty
We are honored to have just received a 2016 American Package Design Award's "Certificate of Excellence" for our work with beauty brand Avivi. Wishing the team at Avivi continued success!...
When it Comes to Positioning, Natural Isn’t Enough
Beauty and personal care brands no longer can rely on “natural” or “organic” as their main differentiator when connecting with consumers. According to Grand View Research, the natural cosmetics market...
Sheri Koetting Interviewed for Packaging Digest
Recently, our Strategy Director, Sheri Koetting, was asked by Packaging Digest about ways in which brands can effectively communicate their stories. Read all about it here: http://www.packagingdigest.com/packaging-design/have-your-brand-and-packaging-tell-the-right-story1601 Sheri will be moderating...
Sheri L Koetting Featured in Drake University Alumni Magazine
MSLK partner and Drake University alum, Sheri L Koetting was just featured in the alumni magazine, Drake Blue, in a wonderful article about those who've gone onto rewarding careers in...
MSLK Partner Sheri L Koetting Launches Her Own Speaker Site
Have a look at MSLK's recently launched site for our very own Sheri L Koetting. The site was designed with the sole purpose of highlighting Sheri's speaking engagements and writing, and...
Six Ways to Position a Haircare Brand to Connect With Salons
By winning the hearts and minds of professionals, brands simultaneously evolve their stature and gain insider access to the salon's clientele. Sheri Koetting was invited by GCI Magazine to share...
GCI Article: Competitive Retail Packaging: 3 Strategies to Guide an Effective Design Process
Designing retail packaging is equal parts science and art. GCI magazine recently asked Sheri L Koetting of MSLK to share effective strategies we've gleaned over the years to help guide their readers...
Join MSLK for Four Upcoming Branding Talks!
Mark your calendars, there are now four chances to catch MSLK partner and Chief Strategist, Sheri L Koetting, as she discusses topics such as how to define your brand, how to...