Bronx Zoo – Wild Animals Meet Wild City
This poster series for the Bronx Zoo seems like a case of a great concept that probably never saw the light of day. The concept is so simple, yet captures...
Prius Harmony: Man, Nature, Machine
Every time I see the new Prius commerical, it make me instantly happy. It's a far cry from the generic, sleek, celebrity-voiced-over car commercial. Instead of shooting the car in...
Disingenuous Marketing Campaigns Bother Me
Since 1876 Anheuser-Busch products have been conceived and manufactured in my hometown of St. Louis, Missouri. Recently after feeling pressure that sales were not growing enough or that commanding 50%...
Behind the Scenes: Figment Branding
MSLK recently completed rebranding local, non-for-profit, arts festival, Figment. Held annually on Governors Island in New York City, the festival encourages people to find their inner artist and participate in...
Figment: Brand Identity
Challenges Figment, an annual art and culture festival in New York City, needed to establish a brand identity that would capture the creative spirit of their event. Previously, the festival...
What’s Your Affordable Luxury?
Affordable Luxury Webinar 5/6/09 from MSLK on Vimeo. Thank you to everyone who joined us today for our first webinar on "Positioning Your Brand as an Affordable Luxury" . I...
Free Webinar: Positioning Your Brand as an Affordable Luxury
This coming Wednesday I'll be presenting an online webinar with our colleague and research expert, Roben Allong of RealityCheck, on "Positioning Your Brand as an Affordable Luxury." This is the...
Snacklish Might Be My New Favorite Word
Do you ever have one of those days where you could eat anything in sight and simply never feel full? On those days I swear I might need a Hungerectomy...