MSLK Hosts Trend Spotters Discussion on Social Media
The multidisciplinary trend spotting group, Trendincite Xchange, will be making a visit to MSLK's studios this evening for a presentation and round table discussion on the future of social media....
How Do You Roll? Over or Under? Ad Campaign
Recently a friend posted a simple question on her Facebook status, "Over or Under?" The comments started flying and before she knew it, she had a full-on debate. The topic...
Review of NYC’s New Free Condom Designs
Back in 2008 our friend and colleague Yves Behar worked with the New York City Health Department to bring a new look and attitude towards condoms. The result was smashing...
How Google Influences What You Do. A Reflection on Google’s 2010 Superbowl Commerical
One commercial during last weekend's Superbowl quieted our rowdy group and made me reflect upon how much Google has changed my life. The simple text-based story showed a screen grab...
Young Designers Help MSLK Brand an Ice Cream Shop
What exactly does a graphic designer do? Recently MSLK was joined by nine third- through fifth-graders looking to discover what it means to have a career in graphic design. Students...
Smart Copy = Smart Brand
This weekend I finally got a closer look at Target's relaunched private label brand, Up & Up. Private brands have a tricky task in distinguishing themselves from the national brand...
Five Principles for Innovative Marketing in a Downturn
When times get tough, many businesses slash marketing budgets. In fact, a recent American Marketing Association poll revealed that 66% of their members are halting or reducing spending on key...
Figment: Promotional Materials
Challenges Figment, an annual art and culture festival in New York City, needed promotional materials to match their new brand identity created by MSLK. With a minimum budget, the collateral...