How Pattern Recognition Can Help Your Unique Brand Positioning
Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
MSLK and Nolcha Help Launch the Next Top Designer
What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
Social Media Content Strategies, What to Post Where, and Why?
As MSLK digs deeper into the world of social media campaigns, it seems that time and time again we are discovering our clients have the same challenges. Small companies see...
There’s Nothing Quite Like a Piece of Paper
httpv://www.youtube.com/watch?v=tE4lqYzS2m0 In today's multi-media extravaganza, it's hard to get anyone exited about one of the world's oldest mediums, paper. However we at MSLK don't think that paper has lost...
MSLK to Judge Beyond the Runway Competition
This fall during Fashion Week, MSLK will be judging the Nolcha Beyond the Runway competition to discover and support the industry's next hot up-and-coming designer. During the competition, 50 independent designers from around...
Maleku: Website
Challenges After winning of Nolcha's Beyond the Runway competition, jewelry designer Ileana Rojas-Bennett needed a website that would better position her brand, Maleku. Her existing site was difficult to navigate...
William Geddes: Brand Identity
Challenges Photographer William Geddes needed a strong brand identity that would make him stand out in the competitive lifestyle photography market. We knew that this mark would have to be...
7 Tips for Leading Clients Towards Greener Design Solutions
As a business owner I learned long ago that designing great projects is one thing, but leading a client towards entrusting you with their brand is an incredibly crucial —and...