Why Should Businesses Blog?
A blog is the cornerstone of an active online and social media presence for any business. However, perhaps the term “blog” is a bit misleading. I'm not suggesting every business...
The Essentials of 360° Branding
At MSLK, we examine all facets of a brand when forming an overall strategy. Whether a brand needs to be built from top tobottom or reinvigorated through an individual marketing...
How to Effectively Present Your Rebrand to the Public
Everyone's a critic. Over the years, graphic design has become more mainstream. And as more people have become more aware of design, more people have become quick to judge and...
4 Ways You Can Use an App to Build Your Fashion or Beauty Brand
If you're like us, you probably cannot live without your smart phone. People are spending more time than ever in the mobile space, which presents new challenges and opportunities for...
MSLK: OTO App
Challenges Each year, MSLK creates a holiday card that allows us to connect with our clients on a more personal level. Traditionally, we have created high-production print pieces with a...
Sheri L Koetting Interviewed about Social Media
httpv://www.youtube.com/watch?v=X4QBocAzDlA Sheri L Koetting was interviewed by the Guardian Life Small Business Research Institute as a part of their research on small business and social media. Guardian Life investigated which...
Using Sweepstakes and Contests to Build and Engage your Facebook Fan Base
Having a Facebook page for your business is one thing, but growing your fan base and keeping your fans engaged is another. An easy way to achieve these things is...
MSLK’s App, OTO, is Available for Free on iTunes!
Like many companies, our holiday card is an important opportunity that allows us to connect with our busy clients on a more personal level. Traditionally, we have created high-production print...