Friend and Johnson: Blog
Challenges Established artist representative agency, Friend and Johnson, was looking for ways to connect with a new generation of younger art directors while also being found more easily by search...
New Webinar: Customer-Centric Social Media for Fashion + Beauty
Yesterday afternoon, MSLK broadcasted our third webinar for marketing professionals, Customer-Centric Social Media for Fashion + Beauty. If you're struggling to create relevant content for social media platforms and...
Einstein College of Medicine: Class Reunion Promotions
Challenges Every year, the Albert Einstein College of Medicine invites alumni to celebrate their reunion and reengage with the campus community. Einstein's Alumni Relations directors came to MSLK looking to...
Customer-Centric Social Media for Fashion + Beauty
Every fashion and beauty business is keenly interested in expanding their marketing into social media platforms. The natural inclination as a marketer is to approach these platforms as yet another...
What to Look for When Hiring a Designer
Hiring a graphic designer to create something isn't an easy task. The best design is a custom-tailored solution that could only work for that specific brand. Therefore you can't expect...
MSLK Creates Blog for Artist’s Rep, Friend and Johnson
MSLK has recently had the opportunity to work on a number of projects that have involved content strategy for social media. This was the primary challenge for established artist representative...
Lampe Berger: Communications Plan
Challenges Since 1898, Paris-based Lampe Berger have been innovators in the home fragrance industry using chemistry, technology, and design. While well-known in Europe, their US introduction in the 1990s was...
Blog and Social Media Integration
Social media platforms and a company blog are a symbiotic relationship. You could have the best blog in the world, but if you don't have a large amount of traffic...