Visual Brand Audits Help Organizations Gain Perspective
A brand audit is a 10,000 foot view of all that an organization does within the context of the competitive landscape and consumer perceptions. If you are looking to revitalize...
MSLK Launches New Site for Spark Design Professionals
We recently launched a newly designed website for Spark Design Professionals, a non-profit organization co-founded in 2002 by MSLK's partners, Sheri and Marc. The new site is truly the hub of activity...
Upcoming MSLK Talks You Won’t Want to Miss
Here's a few upcoming MSLK events/presentations that may be of interest to you: Strategies to Revitalizing your Brand as you Grow Sheri joins industry veterans, Kara Langan, VP Global Skincare...
MSLK Helps Cheeky Greeting Card Brand Discover its Inner Soul
We've been working on a 360° rebranding project for Prucheek, a line of cheeky greeting cards for people of color. Prucheek came to MSLK with great ideas and potential, but...
GCI Article: The Beauty of Strategy
There are so many challenges start-ups face, few feel they have time to slow down for strategy. However, we believe this is what secures a start-up's success. GCI beauty magazine asked...
Our New Website for F+J Connects Creatives Creatively
MSLK just launched a robust new website for artist reps, Friend + Johnson. We re-thought their entire online presence from the ground up to better connect with a younger generation...
New Webinar— Talking Tech: Proven Marketing Strategies for Apparel & Beauty Brands
http://http://vimeo.com/55580065 Yesterday afternoon, MSLK broadcasted our fourth webinar for marketing professionals, Talking Tech: Proven Marketing Strategies for Apparel & Beauty. In this presentation, we draw upon a wide range of best-practice examples...
AIGA: Justified
The AIGA is the oldest and largest professional organization for design whose design competitions have always been well-regarded. Recently, they needed to reclaim their relevancy amongst a slew of newer...