It Works!
How bad do you want to be Starbucks coffee? When you are famous, everybody wants to be you and everybody knows you. STARBUCKS = SETARBAK, COFFEE = KOPI (Indonesian language)...
Little Houses
I recently watched a few episodes of Weeds on Showtime. The first episode I watched featured "Little Houses," a song by Malvina Reynolds from the '60s, in the opening credits....
I heart Throwies
Part TPing and part graffiti, "throwies" are a great way to make your mark without permanent implications. All you need is a watch battery, an LED light, a magnet, and...
The Big F U
It appears that Colt 45, like many larger companies, is trying to get in touch with young urban culture. They posted a giant poster-like ad in the midst of...
Berkshire Hosiery: Sock Packaging
Challenges Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, was mainly known for its staple line of hosiery. As an expansion initiative, Berkshire created a trend footwear...
Dr. Robert A Koetting, Inspires MSLK
My grandfather, Dr. Robert A Koetting was quite a visionary, business savvy, and artistic man. Since the age of five when I declared my passion for the arts, he burned...
Martha Stewart: Cookware Packaging
Challenges Martha Stewart Everyday needed a fun and intriguing packaging solution for their expanding line of cookware. These packages needed to stand out on the shelves at Kmart, while embodying...
NVU: Brand Identity
Challenges An emerging eyewear brand, needed a logo to brand their trendy reading glasses retailed at drugstores nationwide. (more…)