Archive
Building a Better Tampon Package

Building a Better Tampon Package

Can someone please hire MSLK to redesign tampon packaging? These days, everyone wants products which create an emotional connection with the consumer. Rather than create new creams, potions, and serums...
Made in Long Island City

Made in Long Island City

I just received the most amazing and thoughtful gift from Colin and Caroline Walsh. This weekend is a special one for both of us because Colin and I share the...
“T” Magazine

“T” Magazine

On Monday night, Ellen, Emil and I attended an AIGA small talk with Janet Froelich and Stefano Tonchi, on the creation of "T" Magazine, the New York Times lifestyle Magazine....
The Green Band(wagon)

The Green Band(wagon)

Last night's Stars show at the newly revamped Music Hall of Williamsburg was carbon neutral. They promoted it with this poster at the merchandise table. Hats off to whomever was...
Looks Great, Tastes Awful

Looks Great, Tastes Awful

Yes, more grocery store inspiration... I spotted these Fizzy Lizzy sodas at Fairway last week. The packaging is so nicely done. The organic patterned graphics and sassy copy nicely compliment...
Offset CO2 with a TerraPass

Offset CO2 with a TerraPass

Here's a buzz word you're bound to hear if you hang around the green community long enough: "TerraPasses." These are carbon offset credits you can purchase to make you feel...
Let’s Not Be Stupid

Let’s Not Be Stupid

This free sticker was the best part of a lecture the studio went to tonight.
The Gutter

The Gutter

This weekend, Ellen got some friends out to a new and soon to be popular Williamsburg/Greenpoint hangout. The Gutter (opened by the owners of Williamsburg's Barcade) is Brooklyn's new bar/bowling...
A Little Something Great in LIC

A Little Something Great in LIC

There's a small wine shop in downtown Long Island City with a great little sign. A number of us in the studio have passed by it and noted its ingenious...
When the Name Does Not Speak for Itself

When the Name Does Not Speak for Itself

Taglines can be tricky. But then again, who doesn't know what Police Cars Unlimited means?