The Quick Breakdown on 100% Degradable Plastic
I recently spotted this shopping bag at an upscale sandwich shop and took pause. What is this bag made of? The fine print reads: This environmentally responsible plastic bag is...
MSLK’s Wigwam Mils Rebranding is Recognized by EON, Reuters, Forbes and WSJ
MSLK’s rebranding of the sock company Wigwam Mills is recognized by media agencies. “Strategic Name Development Assists Wigwam Mills with New Brand Architecture and Product Naming” EON, press release October...
Urban Tumbleweeds: Eco Installation
Challenges As designers, we feel compelled to challenge ourselves to raise awareness on the environmental issues facing society. Not only does it put our talents to good use but it...
Behind the Scenes: Long Island City Invitation Design
MSLK is commonly asked what our process is like working on a project. As is the case with designers, it's often more informative for us to show rather than tell....
Speaking on Photographer Websites
Last week I was asked by the American Society of Media Photographers to speak about web design, specifically on portfolio based sites for photographers. I was brought in, certainly because...
Calling All Chocoholics
I'm noticing a thread of drug inspired Chocolate packaging out there. Bochox by Bloomsberry & Co. and then last night, a chocolate syringe at Max Brenner. The syringe is totally...
Chanel Mobile Art Arrives in NYC
If you have a passion for quilted leather hold onto your handbags, next month Chanel will be rolling into town their roving art mobile with an exhibit dedicated to artists'...
Smarter Online Ads
Online ads annoy me. The passive ones are never very effective. They're all formatted the same, packed with as much information as possible. The "guerrilla" ones are even worse, bombarding...