Archive
Envirowise Guide to Eco-Design

Envirowise Guide to Eco-Design

In a previous post I mentioned a great lecture I went to at the HBA on sustainable package design. The speaker, Jane Bickerstaffe, the director of INCPEN, directed me to...
Plastic Bag Feeder

Plastic Bag Feeder

This community plastic bag dispenser on the streets in Williamsburg made me smile. The design is kind of a cross between a bird feeder and those "Take a Penny, Leave...
Retail Windows Draw Holiday Shoppers

Retail Windows Draw Holiday Shoppers

Tis' the season once again, 5th Avenue's holiday windows are up and beckoning you to come inside. Drawing upon their summer windows, an evolution of Gap's 2007 holiday windows, Louis...
LICBDC: Events Materials

LICBDC: Events Materials

Challenges The Long Island City Business Development Corporation needed an invitation and collateral materials to promote their luncheon honoring local businesses for their green practices. Each piece needed to visually...
James Porto: A Brand Makeover

James Porto: A Brand Makeover

The quickest way to change the public perception of your brand is to give it a facelift. MSLK was recently presented with the challenge of re-inventing the image of a...
Clarifying Copyrights

Clarifying Copyrights

As I stated in a my previous post, MSLK has been working with the law firm of Tannenbaum Helpern Syracuse & Hirschtritt LLP to learn more about how copyright and...
Online Shopping Cheer

Online Shopping Cheer

As practically everyone is predicting, this holiday season is shaping up to be a doozie for retailers. Now more then ever, companies need to set themselves apart from the competition....
Clarifying Trademarks

Clarifying Trademarks

As designers we should to be aware of trademarks and the rules to follow surrounding them. However, I bet if you asked 100 designers what they knew about trademarks and...
Chanel in Central Park

Chanel in Central Park

Marc, Sheri and I all attended the Chanel Mobile Art exhibit in Central Park this past weekend. To be honest, I didn't quite know what to expect. I had heard...
Smart Promotion

Smart Promotion

Trade show promotions are a dime a dozen but how many of them remain in your bag after you leave the conference room? I think the best promotions are a...