Archive
Are You Too Cool?

Are You Too Cool?

I received this promo in the mail the other day from HSBC. You place it in your freezer for five minutes to determine if your freezer is set too low....
James Porto: Website

James Porto: Website

Challenges Photographer James Porto needed to refocus his website and bring his new, MSLK-designed identity online. This website would have to convince creatives that James Porto was a strategic partner...
Genius Concepts Found in Japan

Genius Concepts Found in Japan

Let's be honest, the Japanese are geniuses with wacky innovations. I would be remiss if I didn't share any of the crazy innovations Marc and I saw on our recent...
A Tour of Food in Japan

A Tour of Food in Japan

If you've looked at our photo journal you know that one of the most shocking things about our trip to Japan was that there wasn't much sushi to be found....
Graphic Design’s 15 Minutes of Fame

Graphic Design’s 15 Minutes of Fame

When it comes to the news, graphic design is usually a behind-the-scenes player. While a lot of design goes into the news, the industry of graphic design rarely makes the...
MSLK Featured Among Top Leaders

MSLK Featured Among Top Leaders

MSLK was just featured in the January 15th issue of Investor’s Business Daily in article titled,  “Never Stop Learning: Retool to Lift Your Firm,” by Adelia Cellini Linecker. During an...
20 x 200: The Economy of Art

20 x 200: The Economy of Art

Though I consider myself an art appreciator, I have a difficult time investing money in art. I've been known to plunk down a chunk of change for a great chair...
Marc and Sheri of MSLK Share Their Expertise on Strategic Rebranding

Marc and Sheri of MSLK Share Their Expertise on Strategic Rebranding

Marc and Sheri, Co-Founders of MSLK, share their expertise on strategic rebranding. “Retool to Lift Your Firm” Investor’s Business Daily, newspaper January 15, 2009
Wigwam Mills Sock Website Design by MSLK

Wigwam Mills Sock Website Design by MSLK

Challenges With a newly repositioned brand strategized by MSLK, Wigwam Mills, a performance based sock manufacturer, sought to form an online presence reflective of its new identity. The challenge was...
2009 Design Prediction: Generic-Modern

2009 Design Prediction: Generic-Modern

I know, I know... the only thing designers complain about more than corporate branding is corporate branding redesign. Both Pepsi and Tropicana unveiled new brand designs in the past few...