How to Effectively Present Your Rebrand to the Public
Everyone's a critic. Over the years, graphic design has become more mainstream. And as more people have become more aware of design, more people have become quick to judge and...
Print Promotions that Make a Lasting Impression
Marketers are constantly exploring novel ways to reach their customers. How can you get people to notice your brand, buy your product, join your organization, go to your event or...
How Pattern Recognition Can Help Your Unique Brand Positioning
Have you ever worked on bringing a product to market that was based on a formulation, product, or system that is already successful in the market? Almost everyone has. Market...
MSLK and Nolcha Help Launch the Next Top Designer
What does it take to launch a fashion line these days? During New York's Fashion Week, Nolcha's Beyond the Runway competition has emerged as a solid platform and a reputable...
MSLK’s Commentary on the 2010 ID Annual Design Review
For over 55 years, the I.D. Annual Design Review has recognized the best in graphic, environmental, product, and furniture design. We are very proud that MSLK’s own Sheri L Koetting...
MSLK’s Sheri on the Marketing Benefits of Blogging
Sheri, Co-Founder of MSLK, explains the marketing benefits of a blog. “Make It Big’ by Blogging” The Creative Group eZine, online magazine May 2009
Marc and Sheri of MSLK Share Their Expertise on Strategic Rebranding
Marc and Sheri, Co-Founders of MSLK, share their expertise on strategic rebranding. “Retool to Lift Your Firm” Investor’s Business Daily, newspaper January 15, 2009
WasMu
I'm not sure whether this adaptation of a Washington Mutual sign was intentional or serendipitous. Either way, I think it's a perfect "transitional logo" for the company.