Branding and Marketing Project Brief Generator

Where are you today? Pick the option that best describes your brand right now—not a perfect fit is OK.

Getting started. Smaller team, newer brand, or proving things out online and in a few stores. Growing fast. More stores, more SKUs, or new markets—and launches are piling up. Several brands or categories. Multiple lines, regions, or sub-brands to keep aligned. Well-known in market. Defending shelf space, reputation, or margin against competition. Retailer- or partner-led. A store, distributor, or licensing partner is driving the project. Big change underway. Rebrand, new owner, new leadership, or a reset—the old look and story don’t match where you’re going.

What’s making this urgent? Check anything that sounds like your situation. More than one is fine.

Stores aren’t moving product enough. Placement, restocks, or sell-through are a problem where we sell. We’re up against a hard date. Season, retailer reset, campaign launch, trade show, etc. Look and feel needs work. Packaging, logo, or how we show up on shelf and online feels dated or messy. Our story isn’t landing. Ingredients, “clean,” science, sustainability—shoppers or retailers aren’t getting it. Social and ads feel off. Content or paid social doesn’t match how premium (or accessible) we want to feel. Competition is eating our lunch. Dupes, store brands, or rivals taking share on key items. We need to get into (or grow in) retail. National chains, specialty, travel retail, other countries, etc. Legal / claims / wording stress. What we can say on pack or ads is tightening (regions, “clean,” clinical, etc.).

Say it in your own words. Optional. What’s really going on—feedback from a buyer, a fight internally, or the thing that’s keeping you up. A few sentences is plenty.

More context Totally optional.

Who’s driving this? Who cares most about getting this done—or who will sign off?

Founder or brand lead. Decisions usually sit with one or two people. Marketing or growth team. Campaigns, site, ads, or ecommerce are leading. Product or R&D. Formulas, claims, or innovation need to match the brand. Sales or retail team. Field, key accounts, or buyer relationships are central. Investors or board. Funding, milestones, or board expectations matter for timing. Spread across teams. No single owner—we need everyone aligned.

Anything else about the people side? Optional—e.g. a retailer reset, a region, or internal politics we should know.

Short note

What would “we nailed it” look like? Not buzzwords—concrete outcomes: new packaging in stores, a campaign you can run, a site refresh, etc.

Success in plain language The more specific you are, the better we can respond.

When do you need things? Rough sense is fine—when does creative need to be locked for print, packs, or a launch?

ASAP—we’re already late. Samples, art, or retailer dates are breathing down our neck. This quarter. Inside the next ~90 days. Next season / a few months out. We’re planning ahead; no hard public date yet. Just exploring. Sizing scope, budget, and timing together.

Rules we can’t break? Optional—claims you can’t make, markets, retailer requirements, competitors to steer clear of, etc.

Constraints Leave blank if nothing special applies.

Company or brand name What should we call you—the name shoppers see is perfect.

Name

Website or main link Optional. We don’t crawl it automatically—it’s just text in your brief for our team.

URL

What do you sell—and to whom? Category, hero products, price level, and who actually buys (age, channel, attitude). Plain English beats jargon.

Your products and customer

What kind of help are you looking for? Check everything you might want. You can explain more in the box below.

Packaging & structure Bottles, cartons, labels, how the line fits together on shelf. Brand identity & guidelines Logo, color, type, brand book, templates. Retail / in-store Displays, planograms, retailer-specific kits. Campaign & advertising Big idea, key visuals, paid media, print or OOH. Social & content Organic social, creators, always-on content. Website & digital Site, shop, email, landing pages. Strategy & naming Positioning, architecture, new name or sub-brand. Photo or video Shoots, product beauty, campaign film.

Anything else? Optional—other services or a short wish list.

How do you usually buy creative work? One project with a total budget, a monthly retainer, or both—we’ll ask for rough numbers on the next screen.

Mostly a one-time project. A defined scope and a total budget (even if we phase it). Mostly monthly / retainer. Ongoing support—creative, strategy, or production every month. Both—a project plus ongoing work. e.g. a launch or rebrand plus a monthly retainer. Not sure yet. We’ll still ask for rough ranges so we’re in the right ballpark.

Rough budget (ballpark is fine) Skip any row that doesn’t apply. Ranges are in USD; say so in notes if you’re thinking another currency.

Budget notes (optional) Currency, phasing, caps, or what has to fit inside the number.

Optional files. Line sheets, guidelines, or references—PDF, PNG, or JPG up to 512 KB each (filenames are passed to the brief; large files may be skipped).

Upload

Synthesize your brief. Next we generate a draft brief, a few follow-up questions, and a chat on one screen—then you can lock and send.

No automated crawling: URLs you entered are text for the model only.

Your AI-Powered Project Brief Builder

Where are you today? Pick the option that best describes your brand right now—not a perfect fit is OK.

What’s making this urgent? Check anything that sounds like your situation. More than one is fine.

Say it in your own words. Optional. What’s really going on—feedback from a buyer, a fight internally, or the thing that’s keeping you up. A few sentences is plenty.

Who’s driving this? Who cares most about getting this done—or who will sign off?

Anything else about the people side? Optional—e.g. a retailer reset, a region, or internal politics we should know.

What would “we nailed it” look like? Not buzzwords—concrete outcomes: new packaging in stores, a campaign you can run, a site refresh, etc.

When do you need things? Rough sense is fine—when does creative need to be locked for print, packs, or a launch?

Rules we can’t break? Optional—claims you can’t make, markets, retailer requirements, competitors to steer clear of, etc.

Company or brand name What should we call you—the name shoppers see is perfect.

Website or main link Optional. We don’t crawl it automatically—it’s just text in your brief for our team.

What do you sell—and to whom? Category, hero products, price level, and who actually buys (age, channel, attitude). Plain English beats jargon.

What kind of help are you looking for? Check everything you might want. You can explain more in the box below.

How do you usually buy creative work? One project with a total budget, a monthly retainer, or both—we’ll ask for rough numbers on the next screen.

Rough budget (ballpark is fine) Skip any row that doesn’t apply. Ranges are in USD; say so in notes if you’re thinking another currency.

Project or one-time spend

Ongoing monthly spend

Optional files. Line sheets, guidelines, or references—PDF, PNG, or JPG up to 512 KB each (filenames are passed to the brief; large files may be skipped).

Synthesize your brief. Next we generate a draft brief, a few follow-up questions, and a chat on one screen—then you can lock and send.

Your brief

A few questions for you

Chat with AI

Lock & send

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