TEARandGO

Industry-First, Patented, Paper-Based Cosmetic Sampling System

TEARandGO offers patented, single-use paper sampling for lipstick, lip stains, and other cosmetics on the go. MSLK was tasked with helping this mother and daughter team bring their brand vision to life from brand identity to formulation and product development all the way through to sales representation and website design.

SERVICES
  • Brand Strategy
  • Brand Story
  • Copywriting
  • Competitive Analysis
  • Customer Profiles
  • Formulation Supervision
  • Go-to-Market Strategy
  • Logo Design
  • Packaging Design
  • Product Development
  • Sales Collateral
  • Website Design
  • Web Development

FINAL DESIGN

FORMULATION PROCESS + TESTING

LOGO DESIGN

SALES DECK

WEBSITE DESIGN

“MSLK helped me transform an idea that I had in mind for years into a reality. I’m grateful for the thought, care, design, and technical know-how that went into every stage of the process. From the product and formulation development to helping me secure my sales team, MSLK guided me through the process and kept me focused on what mattered most.”
– Debra Golden, Founder