Epionce is a physician-strength skin care line based on gentle, yet powerful, botanical ingredients. Primarily distributed by skin care professionals, Epionce was seeking to raise awareness among consumers and aestheticians alike. MSLK worked with the brand to encourage professionals to carry Epionce for their patients, and for patients to seek Epionce from their providers.
Social Media Advertising
Digital Marketing Campaign
BRAND POSITIONING STRATEGY
MSLK’s brand and competitor audit revealed that none of Epionce’s direct competitors were telling a natural ingredient story. Capitalizing on the growth in demand for natural products, MSLK sought to bring the story of “professional results powered by key botanicals” to life. In order to leave a lasting impression through their advertising, Epionce needed more memorable colors, shapes, symbols, and words associated with their brand.
DIGITAL MARKETING CAMPAIGNS
MSLK’s brand positioning strategy allowed for a flexible and cohesive brand story across product lines and age demographics. Working in partnership with Stella Rising for media planning and placement, MSLK created a suite of assets that built upon one another to strategically target consumers and healthcare professionals.
Phase 1: Geo-location tools directed ads to skin care professionals in specific sales areas. Similarly, the tools targeted consumers who could readily get Epionce products from local providers. Highly engaging media ads educated the audience on the clinically proven results powered by key botanicals in the Epionce products.
Phase 2: Users were retargeted via Facebook carousels and educated on the benefits derived from each botanical ingredient. Phase 3: Those who engaged with previous content were then presented Facebook and Instagram stories and offered a free sample of one of Epionce’s star products.
MSLK also worked in a strategic partnership with New Beauty Magazine to reach more beauty professionals by creating an Epionce campaign in print and digital form.
“MSLK was wonderful to work with. They paid attention to all the details along the way, making sure that the finished product was exactly what we needed. They were responsive, and did beautiful work. We loved working with them!” – Trish Stack, Vice President — Marketing