#1 Hair Vitamin in Asia Roots Itself in U.S. Market
Ellips, the #1 hair vitamin in Asia, was looking to expand its global reach into the U.S. market. MSLK was tasked to develop a nimble launch strategy to tackle the vast U.S. landscape with an integrated brand positioning strategy, brand story, advertising campaign, and sales plan that spanned both brick and mortar and e-commerce.
SEO Keyword Strategy
Digital + Web Design
Strategic Digital Marketing
Off-Page Organic SEO
Google PPC Advertising
During our brand strategy and competitive positioning process, MSLK helped Ellips leverage existing brand equities including the color pink, the single dose capsule, the Ellips shield, and #1 messaging in order to best speak to the U.S. consumer.
WIREFRAMES AND FINAL DESIGN
When it came time to build out the rich and robust storytelling, MSLK helped Ellips understand how consumers in the U.S. search for and shop for hair solutions. We began with a wireframe of the user journey online, outlining the key content required to convert sales with new audiences, such as establishing Ellips as a trusted authority globally, while also highlighting key ingredients, user experiences, and the tailored benefits within each capsule.
In addition, MSLK assisted Ellips with targeted advertising to reach their ideal audiences near retail locations and online. We designed a selection of creative assets inspired by the top-performing content within the industry, and were able to steer the brand toward identifying the type of content and messaging most interesting to consumers.
GOOGLE PPC AD
“MSLK gave us great insights into the US market. The e-commerce site they created captured our core brand identity. Each month they provide us with a holistic perspective on our digital marketing efforts, constantly offering suggestions and solutions to improve performance.”
– Aisha Supargo, International Marketing Executive, Kino Indonesia