200+ BRANDS DEVELOPED
40X AWARD WINNER
25+ YEARS OF EXPERIENCE

Beauty is competitive — and attention is earned, not guaranteed.
MSLK helps beauty brands build visibility, credibility, and long-term relevance through strategic PR designed for today’s media landscape.
We align messaging, editorial outreach, and creator relationships so your brand shows up clearly, consistently, and professionally across the platforms that shape perception.
Clear positioning drives better coverage. We define your messaging architecture, sharpen your narrative, and ensure every pitch reinforces brand authority — not noise.
Every decision is tracked, measured, and refined so leadership always knows where the brand stands and where it’s going.
Includes:
. Brand positioning refinement + messaging frameworks
. Strategic pitch angle development
. Press releases + executive talking points
. Monthly performance updates
. Coverage recaps + qualitative insights
. Strategic recommendations + campaign optimization
We secure strategic editorial coverage and design seeding programs that place your brand in front of the right people — with structure, intent, and disciplined follow-up.
Our focus is not volume. It’s placement quality and authority alignment.
Includes:
. Targeted media list development + pitching cadence
. Editorial inclusions, features + placements
. Ongoing relationship cultivation
. Strategic seeding segmentation (editors, creators, tastemakers)
. Outreach + tracking coordination
. Coverage amplification + ongoing visibility support
Authority matters more than volume. Physical experience accelerates trust.
We build long-term creator relationships and structured press moments that deepen credibility and make your brand the one people remember, reference, and return to.
Includes:
. Creator vetting + outreach
. Collaboration strategy + relationship management
. Alignment with brand positioning
. Event strategy, planning + guest list curation
. Press previews + desk sides
. Activation alignment with brand milestones
MSLK
MSLK
MSLK
MSLK
MSLK