Your Banking Dollars Can Make a Green Statement
Over the past few months I've been to countless lectures, talks and events by industry experts on going green, how to go green, or what they've done to go green....
Mini Cooper Zig Zags With Its Target Market
Here's how you know that your branding is great: when it is so distinct that you can do something innovative and connect with your target audience without leaving an actual...
MSLK’s Places to Love
Valentine's Day is officially a week away, so it's time to get started crafting the perfect plans for romance and fun on the 14th. At MSLK, we don't believe that...
New Wigwam Packaging Hitting The Stores
For the past year, we have had the pleasure of working with Wigwam Mills on their biggest re-branding and re-positioning project in the company's 103 year history. We proudly announce...
Fashion Victim
All's fair in love and promotions, but something about this guerrilla marketing tactic for DKNY outside of the Bryant Park Fashion tents just rubbed me the wrong way. Of course,...
A Different Kind of Island
I spent last week on the island of St. John, in the US Virgin Islands. Oddly enough, it's approximately the same size as Manhattan (about 20 square miles), but the...
It Will Really Be a Fancy Feast
Ellen and Jason gave me a great birthday gift this January. It was on back-order, so it just arrived today! It is a super sleek cat dish holder. A gift...
SuperBowl Ads
I found the Superbowl ads to be tolerable this year. It was kind of a slow build—the first quarter was a real snooze fest, but by half-time we seemed to...