Green Graphic Design is Holistic

Taking responsibility


Our planet is green. In order to keep it that way, it is more important than ever to bring an eco-friendly mindset into whatever we do. We, as individuals, and as a branding agency, are proud to be part of a global creative community that understands the importance of making changes on both a large and a small scale.


Reducing an item’s impact on the environment is a growing concern for consumers and companies alike. This concern is imperative to the design industry and needs to be applied to everyday decision-making. MSLK is no exception.


As an agency that creates materials for public consumption, we consider it our responsibility to reduce our carbon footprint and diminish our impact on the environment. Because of this, MSLK approaches every project as an opportunity to be sustainable and green.


Eco-friendly design should take a holistic approach and send a unified message across varied media. MSLK’s strength is our ability to integrate sustainability into every aspect of your brand positioning, whether it be overall branding, packaging, web design, signage or beyond.

Sustainability Touches Every Part of Your Brand


Green branding should tell your socially conscious story — whether it involves sustainable green processes, recycled content, fair trade, or local production. MSLK’s strategic brand development process leverages your green identity and translates that into eco-friendly graphic design solutions.


From green branding materials to packaging, we are firm believers that less is more, and are committed to streamlining materials in an effort to reduce waste. Our consideration of a product’s entire lifecycle allows us to deliver beautiful, green solutions that are in harmony with nature and your marketing objectives. To create entirely green graphic design solutions we reduce, repurpose, and utilize recycled and recyclable materials.


We also consider emerging biomaterials such as plastic alternatives and soy inks, and partner with local vendors and manufacturers who share our ecological ideals. In addition, we always focus on the end of a product’s lifecycle and strive to create items that encourage recipients to hold onto our design solutions, avoiding the trash can whenever possible.


Your green story can also be extended to the online environment. Not only is a website a paperless, eco-friendly marketing tool, it also serves as an opportunity to educate your audience about your company. MSLK’s approach to strategic web design produces fresh, interactive, and engaging websites that keep visitors coming back, building brand loyalty.

Designers With A Passion For The Planet


On a personal level, eco-friendly initiatives are something our design agency holds close to our heart. As a reinforcement of our personal commitment to green living, MSLK’s office is 100% wind powered and we utilize internal energy consumption solutions. We strive to be a paperless office, reuse our waste, and create our own promotions out of repurposed material. In addition, we support and promote green causes on our blog, and create awareness with initiatives such as Urban Tumbleweeds, an educational art installation. 


Furthermore, a portion of our profits is donated to the New York Restoration Project, and several of us serve as members in green graphic design organizations such as Designs Accord and Design Can Change. Most notably, Sheri L. Koetting, the principal and co-founder of MSLK, sits on the national board for the AIGA Center for Sustainable Design.


We are committed to integrating this green lifestyle in our work and applying it to all facets of marketing and design challenges we take on. While we always strive to make a big impact with your promotions, we certainly don’t want that impact to be a on the environment. We look forward to helping you meet your green graphic design needs. No matter what your ambition, we have the sustainable solution to meet it.

LOOKING FOR A TEAM WITH Sustainable Design Experience?

Whether you’re building your brand from the ground up, or extending your line, we consider the impact your products will have not only on consumers, but on the environment as well.

Our Services

We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.

Brand Strategy

Competitor + Brand Audits

Consumer + Market Research

Brand Value Proposition

Brand Architecture

Product Segmentation

Brand Identity




Brand Voice

Brand Story

Design + Packaging

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Packaging Design

Visual Style Guides

Print Collateral

Unboxing Experiences

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UI + UX Design


Information Architecture

Website Design + Development

Amazon Strategies


Marketing Campaigns

Marketing Plans

Social Media Campaigns

Art Direction

Story Boarding

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Influencer Promotions

Sales + Launch Support

Retail Distribution Strategy

Launch Campaigns

Catalogs + Brochures

Educational Video Content

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