The Retail Experience is Crucial

Fashion creates desire. Beyond practical needs, a clothing or accessory purchase also fulfills the emotional needs of consumers. Shopping is therapeutic and the process of finding and purchasing the perfect item should be as gratifying as actually wearing the product. Therefore, the retail experience is crucial and MSLK, a full-service branding agency, aims to create engaging consumer experiences. As a boutique branding agency, we are able to create beautiful, high-end brands for the fashion industry.

Our expertise lies in conceiving luxurious retail branding solutions that translate into elegant packaging, strategic positioning, and websites to target your sophisticated audience. Think of us as a one-stop brand transformation authority that can provide essential, creative marketing solutions with a personalized approach.


Packaging for the fashion industry is unique because it includes hangtag designs, sewn-in labels, tissue papers, boxes, shopping bags, and other brand keepsakes, components that aren’t used in every industry. In order to create design solutions that capture the essence of your brand, MSLK analyzes your overall product line characteristics and often incorporates unique, tactile materials. This approach forms a tangible, lasting experience of your brand through packaging. Furthermore, MSLK strives to assist customers in making wise decisions by conveniently streamlining information and highlighting product characteristics. The educational and informative designs that we create provide positive consumer experiences and establish brand loyalty.

However, branding does not stop at packaging. Beyond label and hangtag designs, MSLK considers the entire retail environment during the design process. Retail branding should cross-sell and strategically suggest different products that might meet different consumer needs. In order to promote this form of marketing, MSLK designs point-of-purchase signs, retail displays, and shelving systems customized to tell your brand’s story.


MSLK also excels at creating engaging online shopping experiences. Our e-commerce websites go beyond the physical retail experience by bringing additional search, sort, and brand-education opportunities that are unique to the online community. Furthermore, we begin with strategic technological and navigational formulas that will keep your website fresh, easily updatable, and relevant for years to come.


We have worked with clients such as: Wigwam Mills, Sean John, Loro Piana, Ralph Lauren, Victoria’s Secret, and Tumi — our solutions for these clients have produced stronger brand images and unique consumer experiences.

Our agency is adaptable and well versed in the vast assortment of graphic styles the fashion industry offers. We understand the retail experiences consumers encounter at different lines and levels, from couture to the everyday apparel. Design for the fashion industry should custom fit your brand and meet the emotional needs of consumers. Our experience enables us to match innovative designs and achieve the emotional connections you are looking for. Let MSLK partner with you in creating retail branding solutions that help you connect with your audience.


Whether you’re building your brand from the ground up, or extending your line, we bring a unique perspective.

Our Services

We're in the relationship business, guiding teams from brand strategy to launch. We know what each component in the sales cycle seeks to achieve, and what cuts through the clutter.

Brand Strategy

Competitor + Brand Audits

Consumer + Market Research

Brand Value Proposition

Brand Architecture

Product Segmentation

Brand Identity




Brand Voice

Brand Story

Design + Packaging

Structural Design

Packaging Design

Visual Style Guides

Print Collateral

Unboxing Experiences

Web + Digital Design

UI + UX Design


Information Architecture

Website Design + Development

Amazon Strategies


Marketing Campaigns

Marketing Plans

Social Media Campaigns

Art Direction

Story Boarding

Email Marketing

Influencer Promotions

Sales + Launch Support

Retail Distribution Strategy

Launch Campaigns

Catalogs + Brochures

Educational Video Content

Sales Representation